Best Practices To Improve Your eCommerce Conversion Rate

June 19, 2006 Blog No Comments

e$The power of five is something that was researched by the people at Future Now (Future Now – ROI, 2006). Future Now helps traditional companies increase the effectiveness of their sales force and their eCommerce conversion rates. Understanding the concept can be very rewarding and has great value. There are ten business metrics, or operating measurements, an eTailer must track to measure the on-line performance: … Continue Reading

Number Of Keywords Verses Conversion Rates

June 19, 2006 Blog No Comments

Keyword Sales ChartAs promised, whenever I find information that will help you and your business through Creative Marketing, eMail Marketing, and Search Engine Marketing, I’ll pass it along. I recently came across this study done by Oneupweb and presented as part of a Master’s Thesis. I found the results interesting and thought your web site’s search engine optimization could benefit from it.

In 2005, Oneupweb conducted a study to determine if the number of keywords in a search query was related to conversion rates. The hypothesis was that the longer the keyword string, the higher the conversion rate. They focused their study on data generated by natural or organic search engine results listings, not sponsored listings or pay-per-click advertising. (Remember the exercise in our SEO/SEM Conference that one key word would fit into 100 sentences, two key words together would only fit in 10, and three keywords together would only be appropriate in one sentence?) … Continue Reading

Connect With Lon!

Enter Your Email:

Constant Contact Free Trial

Lon's Quotes

Loading Quotes...

Lon's Twitter

Extreme Digital Marketing – SEMINARS


EDM Series - Detroit, MI
03/25/10



EDM Series - Orange County, CA
04/13/10



EDM Series - Pasadena, CA
04/14/10



EDM Strategy - Phoenix, AZ
02/11/10



EDM Big Picture - Phoenix, AZ
02/09/10



EDM Strategy - San Diego, CA
02/04/10



EDM Big Picture - Tucson, AZ
12/10/09



EDM Big Picture - San Diego, CA
12/01/09



EDM Big Picture - Phoenix, AZ
10/22/09

Lon's Posts