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One is for On, and Two is for Off

December 11, 2006 Blog No Comments

On & Off(The World’s First Voice Activated Environmental Control Computer)

During the remaining four days before the demonstration, I retreated to my garage both day and night. What would this country be without its garages? Some people think that it’s the entrepreneurial spirit that makes us so innovative, but it may very well be that most everyone has a garage.

In that short time frame, I was able to create a full line of software that would enable even a severely disabled user to turn on, off or dim any of 256 lights or appliances, with only three one word spoken commands and no special wiring. I was able to develop a hardware module to control a speaker telephone, to allow the paralyzed user to answer and place a telephone call to any place at any time. And, I adapted more than forty entertainment software packages to provide mental rehabilitation, stimulation, and recreation. I called this first system, SoftVoice, for Voice Activated Software. Concatenations were really big in the ‘80s. The demo was on!

It wasn’t just about creating the first voice-activated system in the world; it was also about the marketing of that product, how it looks, and other logistics. I also had to build an environmental control demonstration unit that would show how a lamp, radio, and ceiling light could be controlled without any special wiring.

 

I built this out of wood, some trim moldings, and some spare carpet and wallpaper I had lying around my garage. Also out of some scrap plywood, I had to build a carrying case to put all of this in. These are the things you never think about. And, Innovators are cheap. We usually don’t have much money, only great ideas and whole lot of “blue sky”.

FIrst Computer Coltrolled Telephone On a brisk morning in mid-February, 1986, I drove the hour and a half from Tri-Cites, Washington to Yakima. Yakima sits in the Yakima Valley in the rain shadow of the Cascade Mountain Range. It’s dry and hot in the summer and dry and cold in the winter. It also produces some of the best wine, grape juice, and apple of anywhere in the world.

I arrived at St. Elizabeth’s Hospital at around 9:00 AM with my Apple IIe, monitor, and new inventions on my handcart. I was instructed to see Nurse Stump, head of the disability department (I didn’t make this up). We met and she showed me to the hospital room where I’d be demonstrating my new “medical device”. She called it a medical device, cool!

I set up and tested the computer to be sure that all was working well. I was the only one in the red zone. Would it work during the demonstration? Would it work for Leon? Would it help him? Could it hurt him? What would he think? Would I make a sale? What if I failed? “Would I look stupid?” I was terrified.

Jim Hilschiemer entered the room as excited as a child on Christmas morning. He didn’t know what to expect, but he knew it would be good. And, if it weren’t, it would still be better than anything he’d seen before.

I asked Jim why he was so excited about this demonstration. Jim explained that over the last several months, he and Leon had developed somewhat of a friendship. Jim really wanted to save Leon. He explained that the mortality rate with quadriplegics very high. The death rate wasn’t because of complications. If the medical team can save the quad for 24 hours, they stood a pretty good chance of surviving the trauma.

The mortality rate is so high in quadriplegia because they want to die. The thought of being confined to a bed or a wheelchair for the rest of their lives, yelling for help for even the simplest of tasks, makes them give up their will to live. They stop eating, refuse medication, therapy, and eventfully kill themselves. This is the only way to do this when you can’t use your hands. Jim did not want to see this happen again with Leon. Leon’s disability was too ironic to just let Leon die.

Twenty or so minutes later the entire entourage entered that small one patient room. There were doctors, nurses, physical therapists, Keller’s Medical Supply management, and even the janitor was looking in from the hall. Within minutes, a nurse parted the crowd and pushed in a middle aged male with his arms folded across his lap and the look of despair on his face. I knew in a moment it had to be Leon. There were brief and very unenthusiastic introductions. Leon wanted nothing to do with my computer or me. Jim was right, Leon just wanted to die. I could hear my heart pounding in my ears. Oh boy, here we go…

I started the demonstration by pushing Leon up to the computer I had set up on a tray table (the kind that slides over your bed), and placed the microphone headset on his head. I was actually shaking. I explained that we were first going to have to train the system to understand his voice*.

Techie Sidebar: There are two types of voice recognition; speaker dependant and speaker independent. The kind you come in contact with most is speaker independent. Every time you use a telephone system or 411 Information and the recorded voice says “Say or press 1”. It records the next series of sounds, creates what is called a sound envelope (it ‘s the shapes of the sound on a graph), and compares that shape to previously stored shapes to find a match. If the system makes a very general shape match, it assumes it has the correct answer and proceeds accordingly.

Speaker dependant requires the user to “train” the system for each of the words it will need to recognize. This way the matches are much more accurate. Pros & cons; speaker independent works over a wide audience with different voice pitches, cadence, rhythm, and accents, but is very limited to the words it can recognize. Speaker dependant is much more reliable, but has to be trained by each user’s voice and it won’t work well with a different user.FIrst Voice Recognition Computer System

I began training Leon, with Apple, Baby, Deltoid, Egret, on down through to the letter Z and the numbers 0 through 9. Leon was very skeptical and belligerent at first, but with the continuous encouragement of what seemed to now be the entire hospital staff in that one little room, he started to cooperate. I remember he had a problem with the word egret. He had never heard of the tall white herring-like bird, egret. I guess he’d never been to Florida where they are everywhere.

Leon asked why I didn’t just use the standard military lexicon; Alpha, Beta, Delta. I told Leon that when I designed this system for him I wanted it to be independent of the military. This was all new area and I wanted a fresh approach. He agreed and our conversation encouraged Leon participate.

Once the training was complete I asked Leon to select the first item on the menu, Environmental. He said “one”, and the computer understood his command, and a new menu flashed on the white on black, 40 column screen. I said “Leon, select the first option, living room, please.” Leon said “one”, and the computer changed menus again. I said Leon, select the lamp and Leon said “one”, and the final menu appeared. I said Leon, turn on your lamp. Leon paused for a moment and selected “on” by saying “one.”

Instantly, the table lamp on the environmental display unit flashed on! Leon jumped up in his wheelchair in surprise. Leon quickly said “two”, and the lamp tuned off! Leon said “one” and the lamp flashed on again! Then everybody including Leon, froze.The First SoftVoice Demonstration Case

There was a strange silence that fell over that room for what seemed like eternity. No one moved. No one spoke. When I looked at the room filled with people, they were all staring at Leon. They were all staring in surprise. Staring in disbelief. And, staring to see what Leon’s reaction would be.

When I looked at Leon, I could see that his eyes were getting glassy and he had begun to cry. I felt that I was out there on a limb; not knowing what to do next and the silence scared me. I looked up to the hospital staff for help. When I looked into each of their eyes, they were crying too. There was only one thing left for me to do. That was to cry as well.

One of the nurses calmly walked over to Leon and placed her hand on his where he could see it as he would be able to feel her touch. The nurse asked Leon, “So, what do you think?” Leon paused for a great while as if trying to compose himself and select just the right words to respond with.

Leon slowly looked up and in a teary voice said to everyone in the room “How could someone like me live without a system like this?!”

Instantly there was applause and cheers for Leon from everyone in the room and out into the hall. I began to openly sob and had to retreat to the parking lot. I paced between the parked cars until I was able to regain some of my composure. When I returned, Keeler’s Medical Supply quickly announced that they would gladly pay the $3995 I was asking for the system.

Leon saw that there was hope. All he needed was hope for just a little independence. This early computer system changed Leon’s life. Latter I found out that it actually saved Leon’s life. And, like so many unplanned events that happen in our own lives, this moment changed my life forever.

Lon Safko
Innovative Thinking

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    Amazon 6 Stars
    This book is an 800-pound guerilla when it comes to social media marketing. Four thumbs up!

    By: Jeff Lippincott "www.Jlippin.com" (Princeton, NJ USA)

    Great book! Loved it! It's huge and heavy and not particularly pricey. I found it to be well organized and well written. And it was certainly packed to the gills with content. There are 43 chapters split into three different sections: (1) Background basics & tactics, (2) Tools, & (3) Strategy. The chapters in the first part provide an introduction and framework regarding the book. The numerous chapters in the second part cover 100+ social media tools. And the last five or six chapters in the third part can help you do an audit of the social media marketing your company does (or doesn't do).

    The book is comprehensive. I haven't seen a book that covers so much and in such depth on the topic of social media marketing (or Internet Marketing). There were a ton of "Expert Insights" sprinkled throughout the text that really made the book shine. And each chapter ended with three summaries: (1) Commandments, (2) Conclusion, & (3) Readings & Resources. Each were well done. In particular the Readings & Resources for each chapter were better than most books have at the end of an entire book. 6 stars!

    PS. To see the chapter titles and how the book is specifically organized I encourage you to peek at the Search Inside feature Amazon offers for this book. With 43 chapters there are a lot of chapter titles to read.

    Amazon 6 Stars
    A Comprehensive Social Media Resource

    By David J. Perdue "MINDSTORMS author" (St. Paul, MN)

    Ask a hundred people what "social media" is, and you may get a hundred different definitions. Frankly, social media doesn't just connect people--it baffles them, too. The authors of "The Social Media Bible," however, have made a considerable attempt at creating a resource that helps readers gain an overall understanding of the social media "ecosystem" (to put it in the authors' terms) and how the social media phenomenon relates to business.

    First, I think it's in order to discuss what this tome covers. Part I, Background Basics and Tactics, comprises the first 23 chapters. This section of the book defines social media, explains the different types of social media, and helps you understand why it's important. You get coverage here of everything from social networks to microblogging to virtual worlds. If you've read other books about social media, you may already be familiar with some of this content. If you're brand new to social media, you'll find it especially helpful.

    Part II, Tools, comprises chapters 24-38 and revisits the different categories of social media, focusing on current popular tools. The authors discuss each tool, focusing on who should use them and why; you'll even find some more technical information in these chapters. Although I appreciated the broad look at all the different types of the social media, I felt that the sections could have gone into more detail. However, you could easily write an entire book on each type of social media presented, so the authors clearly had to limit coverage of each type of social media resource.

    Part III, Strategy, includes the final chapters of 39-43 and offers some excellent advice on how to apply everything learned in the book. I appreciated the bits of advice spread throughout as well as the cohesive strategies presented. I especially found the chapter "The Four Pillars of Social Media Strategy" helpful, which discusses how a social media strategy should have goals of communication, collaboration, education, and entertainment.

    Although some of the principles in this book will endure, much of the descriptions for current social media tools will quickly go out of date (as some already have). However, the author clearly recognized this and intended it to be a timely book. If you're new to the concept of social media and seeking how to apply social media to your business, the "Social Media Bible" is a great resource. If you're already familiar with using social media, you may find yourself skipping some of the basic information in the book. Overall, I believe there is wisdom for everyone to find in this useful guide--the kind of wisdom that will help you to give new life to your company's online marketing efforts in the social media world.

    Amazon 6 Stars
    From A to Z- it's all here!

    By Mark Amtower "Mark Amtower, consultant, autho... (Highland, MD)

    Lon Safko's 2nd edition of The Social Media Bible literally covers everything from A (apps) to Z (Zooomr) and everything in between. This is the most comprehensive book on social media available! If you currently use or plan to use social media in ANY form, I suggest you add this to your library TODAY!

    Amazon 6 Stars
    Good resource for business leaders wanting a greater understanding of social media

    By Chris Ray

    Rapidly advancing technology has produced new ways for individuals, groups, and businesses to communicate, collaborate, and market their products to consumers. Social media is leading the way in improving how business is conducted but many businesses and individuals are nervous about when and how to enter this new wave. In The Social Media Bible the author indicates the book is a comprehensive guide on social media intended to help readers increase revenues, profits, and competiveness in the marketplace. The book is divided into three main sections; part one, the background and basics of social media; part two, the plethora of social media tools available; and part three, developing a social media strategy. Within each of these sections the author provides the reader with the overall footprint of social media: its uses, platforms, and strategies currently employed by various companies. The book is well organized with each chapter providing definitions, examples of successful strategies, and multiple references that afford the reader a helpful guide should they continue their own research on the specific topic.

    Clearly the freshness of the content of any book on social media is limited given the rapid pace of technological innovation in the social media universe. However, for the reader who needs a starting point for discovering the basics of utilizing social media strategically, The Social Media Bible is an excellent resource from which to begin. Furthermore, the author effectively communicates the necessity for business leaders to get in the social media race or risk becoming extinct. This is true for both businesses and the individual business worker. Social media holds promise for improving both the internal and external communication strategies of companies. The book outlines both how social media can improve productivity as well as penetrate new and existing markets more effectively. The chapters on the various social media tools available provide the reader an extensive list of platforms to research, explore, and choose from when considering how one medium might be a more effective choice depending on the reader's particular business environment.

    The author could have improved the book by shortening the history and background section that contained too much basic information. In addition, for readers already active in utilizing social media tools in business it is doubtful they will discover any earth shattering new information in The Social Media Bible. However, for those just beginning to consider social media as part of their business strategy, the author does provide sufficient information readers will find helpful. Certainly there are companies and organizations that have yet to utilize social media as part of their overall business strategy. Readers who find themselves working for those companies will find the book to be effective in giving them an adequate knowledge base in social media that could be useful in educating their organizational leaders on the potential benefits of including social media in their business model. The book may also inspire some readers to launch new initiatives at their workplace or even to become entrepreneurs themselves.

    Amazon 6 Stars
    Book & Purchase experience review

    By R. Freeman (Sharon, MA United States)

    Great book. Really covers Social Media and related online marketing concepts (like SEO). Worth the price. And, the buying process was efficient, easy and painless. I would buy this all over again in a minute.

    Amazon 6 Stars
    Highly recommended for any business collection

    By Midwest Book Review (Oregon, WI USA)

    The second updated edition of The Social Media Bible has been revised and updated with user feedback and content, and offers the latest techniques, platforms and technologies for understanding and effectively using social media marketing. Interviews with 50 experts accompany keys to winning in social media efforts in this fine survey, highly recommended for any business collection.

    Amazon 6 Stars
    If you need to know about Social Media - OWN THIS BOOK TODAY - Six Stars !!!!

    By Richard Stoyeck "StocksAtBottom.com" (Westport, CT)

    The BOTTOM LINE If you must know about social media (SM), this is the only book to get on the market RIGHT NOW. First of all it was copyrighted in September 2010. This material changes quickly and new books are being printed all the time. At this time this is the most current and best book on the market. If it involves the Internet, you do not want to order anything that is more than one year old. So my first tip is always look at the copyright date. Older than a year, it's no thank you.

    The second tip is that you want something that you do not need to read from cover to cover, so the table of contents and the index is very important. The author went to a 1000 people involved with the Internet and asked them what do you need from a social media book. More than 66% couldn't define social media, while 99% recognized that SM would have a direct impact on their firm's bottom line. Based on their input, the author selected and developed the chapters, and the content.

    ORGANIZATION of the BOOK
    The 723 page SM Bible is divided intelligently into 3 parts.

    Part I TACTICS This runs from page 3 to page 447 and is contained in 15 chapters. This is where you will find out about podcasting, vlogs, blogs, followers, SEO, life casting, and flaming among others.

    Part II TOOLS of the TRADE This section runs from pge 447 to page 675. Here you will find the results of 100 companies that the author interviewed including marketing providers, game platforms, and the software you will need, plus the apps, websites, text messaging, mobile insights, and e-mail.

    Part III STRATEGY Here we have the Five Steps to Social Media Success. Each step gets a chapter, they are:


    * Analyze your existing media
    * The Social Media Trinity
    * Integrate Strategies
    * Resources
    * Implement and Measure

    CONCLUSION:
    If you need to learn more about social media, if you need to employ it for your business on whatever level, this is the book for you until the next new thing comes along. You have to be current, and stay current, and that means you do not want an old book. If you are a one person company or you have a thousand people in the company, at the moment there is no better source of information than this book. I heartily recommend it and thank you for reading this review.

    Richard C. Stoyeck