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Handshake And A Smile

December 23, 2006 Blog No Comments

(Is It Possible?)Handshake

As I left ST. Elizabeth’s hospital that morning I had a strange sense of profound satisfaction. It was the first time I had ever designed and built something for someone who was so in need. It was gratifying. It was very exciting for me to see that someone could benefit so greatly from a product the I developed. I never experienced anything like this before.

Up until now, most of my inventions consisted of civil engineering software that would allow us engineers to convert pristine old growth forests into shopping centers and neighborhoods, faster. Now, I was no longer designing software to pave paradise (to borrow a line from Joni Mitchell); I was truly helping mankind, or at least one-man, kind of, Leon Mutch. Cool!

I then returned to Alpha Computers and the day-to-day grind of selling computers to first time buyers and never really realized the path I happened upon and how this one event would change my life forever. Last year I wrote two books; Gratuitous Serendipity and Life Is But A Dream. Both books are connected but different in nature. GS is about just some of the very unusual Forrest Gump-like events that happened throughout my life, while LIBAD is more spiritual in nature and embraces the concept that life is like the nursery rhyme “Life Is But A Dream”.

Row, row, row your boat;
Gently down the stream;
Merrily, merrily, merrily;
Life Is But A Dream.

Life really is like that. Even with your best plans for it, life seems to always take you in the direction you are supposed to go, not necessarily where you wanted to go. Sometimes you have to when it’s happening and stop rowing against the current and “Row you boat, gently down the stream.” Both of these books are available on www.LonSafko.com Products or Amazon.

I didn’t know my life had changed course that day. I put all of the design documents, software, and hardware in a box, put a cover over them, and placed them in the closet of my spare bedroom. Over the next month I gave little thought to this project again. It was cool, I helped someone, and that was that. And, as you know how life works, that wasn’t that.

It was about a month later in mid-March of 1986 that I got that call. My secretary told me that she had Nurse Stump, Director of the Disability Department for St. Elizabeth’s Hospital in Yakima on the phone and that it was urgent. I suddenly became scared. What happened? Did something go wrong? Did Leon die? Did I kill him? I could hear my heart pounding in my ears as I raced across the sales floor to grab the phone.

I introduced myself and Nurse Stump said “You better get up here as quickly as you can.” I asked why and all she would do is repeat the same thing “You had better come up here as quickly as you can.” Oh man, I did do something! What now!

I told my secretary to watch the sales floor and lock up at 5:00 PM as I threw my store keys across her desk. I told her I needed to go to Yakima, now! As it was an hour and a half each way, I knew I wouldn’t return in time to close the store and, I didn’t know what to expect when I got there.

I jumped into my little Chevy S-10 pickup truck and raced up I-82 headed out of Kennewick for Yakima, Washington. I didn’t knowing how fast I had been racing until the Washington State Police pulled me over about half way there and cited me with speeding. Then I knew exactly how fast I was going. What a day! I think I killed someone and I got a speeding ticket!

I pulled my truck into the hospital parking lot, threw the shift lever into park and ran into the disability wing taking two or three steps at a time until I was on the third floor. I ran down the corridor to the nurse’s station and there was Nurse Stump, looking sullen. Sullen isn’t a good look in a hospital.

Out of breath, I asked her “WHAAAAT?!”, “What happened!” All she would say is “You need to go to Leon’s room.” and pointed down the hall. I instantly thought of the scene from Charles Dickens’ A Christmas Carol when the Ghost of Christmas Future pointed to the headstone with Ebenezer’s name on it. I was a scared as Ebenezer was.

As I walked towards Leon’s room I was terrified as to what I might find there. With each step my heart pounded louder and louder. I reached the door to Leon’s room, but stood in the hall. I couldn’t go in. I was afraid to go in, afraid of what I might see.

After a few moments of gathering all of my thoughts and courage I burst into Leon’s room. It felt like a skydiver throwing myself from a plane at 10,000 feet. I walked over to Leon’s bed where I could only see the foot of the bed as my eyes were looking down at the floor. I slowly raised my head to make eye contact. As my eyes focused, I saw that the bed was empty. The hospital bed was empty and the blankets made.

I instantly knew what the implications of this were. A quadriplegic cannot leave his bed, especially as weak as Leon was. Often when they change the sheets they roll the patient to one side, make the bed, then roll them to the other edge and make the remaining side. Some hospitals will hoist the patient up in the air over the bed to make it, but the patient doesn’t leave the bed entirely.

There was only one conclusion that I could come to. Leon had died. They called me to come get the computer. It didn’t work. Leon had given up and got his wish of suicide. Leon was gone. I failed. And, now somehow, I was responsible for this.I began to tear up while my mind raced about what was going to happen next. What was I going to do? What could I say to help the situation? I slowly turned away from the empty bed to make my way down that long cold hallway to the nurse’s station to face whatever consequences awaited me. As I turned, through watery eyes, I could make out a shape behind the open door. It was someone in a wheelchair. It was Leon!The SoftVoice Monitor

I slowly walked toward Leon wondering how he could be up and in his chair in his condition. As I approached Leon he pulled he hand from under the blanket he was wearing on his lap. His arm slowly rose towards me. I could see his hand clinched and fingers atrophied due his paralysis. He slowly raised his arm up and out to shake my hand, he smiled, and thanked me for saving his life!

As I froze there holding Leon stiff hand, a hand that the doctors told Leon and all of us would never move again, I heard sobbing coming from the hallway. It was Leon’s doctors and nurses who cared for him watching this event unfold.

I got down on my knees in front of Leon’s chair so I could make eye contact more easily with him and I took his arm and hand in both of my hands, held it there in space, and thanked him for what he had done for me. I couldn’t help myself from crying. All of us just stood there and cried for quite some time. When we were all able to regain our composure I found out what happened…

Nurse Stump didn’t want to ruin this surprise about the computer system actually saving Leon’s life over the telephone. She said she knew it would be something better experienced in person. I… Guess… So…!

It seemed that after I left that day a month earlier when I first trained Leon, he still wanted nothing to do with the SoftVoice system. He really had just made up his mind that he wanted to die. Every time the nursed pushed the bedside table with the computer on it over his bed, he would turn his head away as far as his neck muscles would allow. But, the nurses were persistent. They would leave it there and leave him there alone with the computer system on and ready to run.The SoftVoice Selection Screen

The nurse explained that it took more than a week for Leon to acknowledge that the computer system was in front of him. Then one day from outside in the hall, the nurse heard Leon softly speak, then again. He was speaking to his computer. He was starting to use it. Within about 10 days, Leon was an expert at using the SoftVoice System. He got so good that the nurse would bring people by Leon’s room so he could show him what he could do just by talking to his computer. They even brought other quadriplegics into Leon’s room to show them that they too had hope.

About the second week Leon was using the system he got so good at it that he became frustrated with the speed of executing single computer commands one at a time though voice recognition. The nurse in charge explained that one afternoon she was peeking around the corner to check on Leon without disturbing him and she saw him forcing himself to raise his arm and control it enough to type the keys on the keyboard.

She couldn’t believe what she was seeing. Leon was diagnosed as a C-3 quadriplegic like Christopher Reeves who was the last patient I got to work with. A C-3 Quad means that he broke the third cervical vertebrae in his neck. This is the bone protecting your spinal cord at the nape of your neck. Damage to the C-3 vertebrae basically stops all sensation and motion from your neck down. If you damage the C-2, one higher, you lungs and heart stop working and you die. So a C-3 injury is about the most severe spinal cord injury you can sustain and still live.

Although Leon was supposed to never move his arm again, he was so motivated to use the keyboard; he actually regained partial use of his right arm. He could actually type using the keyboard! None of us ever dreamt that a computer could also be used as a physically therapy device and give a C-3 the use of his arm back.Herb Smith Using The SoftVoice Computer

Leon continued to use his SoftVoice system over the next nine months of rehabilitation becoming better and better at moving his arm and using the keyboard. Later that year Leon was release from St. Elizabeth’s Hospital to start his new life.

Leon went back to work for the engineering company he had worked for before the accident and got his own condominium in Seattle. He was living on his own, making telephone calls, performing word processing, building spreadsheets, and was happy with hope and his new level of independence.

SoftVoice Saved Leon’s Life…

Lon Safko
Innovative Thinking

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    Amazon Book Reviews

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    Amazon 6 Stars
    This book is an 800-pound guerilla when it comes to social media marketing. Four thumbs up!

    By: Jeff Lippincott "www.Jlippin.com" (Princeton, NJ USA)

    Great book! Loved it! It's huge and heavy and not particularly pricey. I found it to be well organized and well written. And it was certainly packed to the gills with content. There are 43 chapters split into three different sections: (1) Background basics & tactics, (2) Tools, & (3) Strategy. The chapters in the first part provide an introduction and framework regarding the book. The numerous chapters in the second part cover 100+ social media tools. And the last five or six chapters in the third part can help you do an audit of the social media marketing your company does (or doesn't do).

    The book is comprehensive. I haven't seen a book that covers so much and in such depth on the topic of social media marketing (or Internet Marketing). There were a ton of "Expert Insights" sprinkled throughout the text that really made the book shine. And each chapter ended with three summaries: (1) Commandments, (2) Conclusion, & (3) Readings & Resources. Each were well done. In particular the Readings & Resources for each chapter were better than most books have at the end of an entire book. 6 stars!

    PS. To see the chapter titles and how the book is specifically organized I encourage you to peek at the Search Inside feature Amazon offers for this book. With 43 chapters there are a lot of chapter titles to read.

    Amazon 6 Stars
    A Comprehensive Social Media Resource

    By David J. Perdue "MINDSTORMS author" (St. Paul, MN)

    Ask a hundred people what "social media" is, and you may get a hundred different definitions. Frankly, social media doesn't just connect people--it baffles them, too. The authors of "The Social Media Bible," however, have made a considerable attempt at creating a resource that helps readers gain an overall understanding of the social media "ecosystem" (to put it in the authors' terms) and how the social media phenomenon relates to business.

    First, I think it's in order to discuss what this tome covers. Part I, Background Basics and Tactics, comprises the first 23 chapters. This section of the book defines social media, explains the different types of social media, and helps you understand why it's important. You get coverage here of everything from social networks to microblogging to virtual worlds. If you've read other books about social media, you may already be familiar with some of this content. If you're brand new to social media, you'll find it especially helpful.

    Part II, Tools, comprises chapters 24-38 and revisits the different categories of social media, focusing on current popular tools. The authors discuss each tool, focusing on who should use them and why; you'll even find some more technical information in these chapters. Although I appreciated the broad look at all the different types of the social media, I felt that the sections could have gone into more detail. However, you could easily write an entire book on each type of social media presented, so the authors clearly had to limit coverage of each type of social media resource.

    Part III, Strategy, includes the final chapters of 39-43 and offers some excellent advice on how to apply everything learned in the book. I appreciated the bits of advice spread throughout as well as the cohesive strategies presented. I especially found the chapter "The Four Pillars of Social Media Strategy" helpful, which discusses how a social media strategy should have goals of communication, collaboration, education, and entertainment.

    Although some of the principles in this book will endure, much of the descriptions for current social media tools will quickly go out of date (as some already have). However, the author clearly recognized this and intended it to be a timely book. If you're new to the concept of social media and seeking how to apply social media to your business, the "Social Media Bible" is a great resource. If you're already familiar with using social media, you may find yourself skipping some of the basic information in the book. Overall, I believe there is wisdom for everyone to find in this useful guide--the kind of wisdom that will help you to give new life to your company's online marketing efforts in the social media world.

    Amazon 6 Stars
    From A to Z- it's all here!

    By Mark Amtower "Mark Amtower, consultant, autho... (Highland, MD)

    Lon Safko's 2nd edition of The Social Media Bible literally covers everything from A (apps) to Z (Zooomr) and everything in between. This is the most comprehensive book on social media available! If you currently use or plan to use social media in ANY form, I suggest you add this to your library TODAY!

    Amazon 6 Stars
    Good resource for business leaders wanting a greater understanding of social media

    By Chris Ray

    Rapidly advancing technology has produced new ways for individuals, groups, and businesses to communicate, collaborate, and market their products to consumers. Social media is leading the way in improving how business is conducted but many businesses and individuals are nervous about when and how to enter this new wave. In The Social Media Bible the author indicates the book is a comprehensive guide on social media intended to help readers increase revenues, profits, and competiveness in the marketplace. The book is divided into three main sections; part one, the background and basics of social media; part two, the plethora of social media tools available; and part three, developing a social media strategy. Within each of these sections the author provides the reader with the overall footprint of social media: its uses, platforms, and strategies currently employed by various companies. The book is well organized with each chapter providing definitions, examples of successful strategies, and multiple references that afford the reader a helpful guide should they continue their own research on the specific topic.

    Clearly the freshness of the content of any book on social media is limited given the rapid pace of technological innovation in the social media universe. However, for the reader who needs a starting point for discovering the basics of utilizing social media strategically, The Social Media Bible is an excellent resource from which to begin. Furthermore, the author effectively communicates the necessity for business leaders to get in the social media race or risk becoming extinct. This is true for both businesses and the individual business worker. Social media holds promise for improving both the internal and external communication strategies of companies. The book outlines both how social media can improve productivity as well as penetrate new and existing markets more effectively. The chapters on the various social media tools available provide the reader an extensive list of platforms to research, explore, and choose from when considering how one medium might be a more effective choice depending on the reader's particular business environment.

    The author could have improved the book by shortening the history and background section that contained too much basic information. In addition, for readers already active in utilizing social media tools in business it is doubtful they will discover any earth shattering new information in The Social Media Bible. However, for those just beginning to consider social media as part of their business strategy, the author does provide sufficient information readers will find helpful. Certainly there are companies and organizations that have yet to utilize social media as part of their overall business strategy. Readers who find themselves working for those companies will find the book to be effective in giving them an adequate knowledge base in social media that could be useful in educating their organizational leaders on the potential benefits of including social media in their business model. The book may also inspire some readers to launch new initiatives at their workplace or even to become entrepreneurs themselves.

    Amazon 6 Stars
    Book & Purchase experience review

    By R. Freeman (Sharon, MA United States)

    Great book. Really covers Social Media and related online marketing concepts (like SEO). Worth the price. And, the buying process was efficient, easy and painless. I would buy this all over again in a minute.

    Amazon 6 Stars
    Highly recommended for any business collection

    By Midwest Book Review (Oregon, WI USA)

    The second updated edition of The Social Media Bible has been revised and updated with user feedback and content, and offers the latest techniques, platforms and technologies for understanding and effectively using social media marketing. Interviews with 50 experts accompany keys to winning in social media efforts in this fine survey, highly recommended for any business collection.

    Amazon 6 Stars
    If you need to know about Social Media - OWN THIS BOOK TODAY - Six Stars !!!!

    By Richard Stoyeck "StocksAtBottom.com" (Westport, CT)

    The BOTTOM LINE If you must know about social media (SM), this is the only book to get on the market RIGHT NOW. First of all it was copyrighted in September 2010. This material changes quickly and new books are being printed all the time. At this time this is the most current and best book on the market. If it involves the Internet, you do not want to order anything that is more than one year old. So my first tip is always look at the copyright date. Older than a year, it's no thank you.

    The second tip is that you want something that you do not need to read from cover to cover, so the table of contents and the index is very important. The author went to a 1000 people involved with the Internet and asked them what do you need from a social media book. More than 66% couldn't define social media, while 99% recognized that SM would have a direct impact on their firm's bottom line. Based on their input, the author selected and developed the chapters, and the content.

    ORGANIZATION of the BOOK
    The 723 page SM Bible is divided intelligently into 3 parts.

    Part I TACTICS This runs from page 3 to page 447 and is contained in 15 chapters. This is where you will find out about podcasting, vlogs, blogs, followers, SEO, life casting, and flaming among others.

    Part II TOOLS of the TRADE This section runs from pge 447 to page 675. Here you will find the results of 100 companies that the author interviewed including marketing providers, game platforms, and the software you will need, plus the apps, websites, text messaging, mobile insights, and e-mail.

    Part III STRATEGY Here we have the Five Steps to Social Media Success. Each step gets a chapter, they are:


    * Analyze your existing media
    * The Social Media Trinity
    * Integrate Strategies
    * Resources
    * Implement and Measure

    CONCLUSION:
    If you need to learn more about social media, if you need to employ it for your business on whatever level, this is the book for you until the next new thing comes along. You have to be current, and stay current, and that means you do not want an old book. If you are a one person company or you have a thousand people in the company, at the moment there is no better source of information than this book. I heartily recommend it and thank you for reading this review.

    Richard C. Stoyeck