Archive for February, 2008

TSA Speaks & Now Listens…

I really wanted to share this recent Social Media success story I heard on “On The Media” which is broadcast on National Public Radio (NPR). This was an interview with Bruce Schnier, security specialist speaking about the T.S.A. (Transportation Security Administration). A recent poll showed that our beloved TSA has tied […]


LON PUBLISHES SOCIAL MEDIA AUDIO CD SET

Now available is Lon’s brand new “SOCIAL MEDIA… The Impact On You And Your Business“, Double Set Of Audio CD’s. This high energy, high content presentation contains more than 1 1/2 hours of what you need to know about how Social Media is affecting you and your business. For more information on […]


Social Media: “Will It Blend”

This is another great example of Social Media Viral Marketing at its best and WII-FM (What’s In It For Me). I am often asked when I speak, “How can I create a video, blog, web site fish food, that will become viral and spread on its own?” The answer is always WIIFM. […]


Social Media: Subway verses Quizno’s

Here’s a terrific and fresh example of the power of  “User Generated Content” video on YouTube and iFilm.  Like a lot of Social Media Marketing, this video had some unanticipated results, both good and not so good results.

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