TSA Speaks & Now Listens…

February 18, 2008 Blog 1 Comment

TSA No Joke Zone SignI really wanted to share this recent Social Media success story I heard on “On The Media” which is broadcast on National Public Radio (NPR). This was an interview with Bruce Schnier, security specialist speaking about the T.S.A. (Transportation Security Administration). A recent poll showed that our beloved TSA has tied for last place as the “most hated” federal agency. Guess who they tied with… Yeah, the IRS.

This success story is actually about our government using cutting edge technology to communicate with us. This is worth repeating; our government is using cutting edge technology to communicate with us… … Continue Reading

Lon Publishes Social Media Audio CD Set

February 11, 2008 Presentation No Comments

Social Media CD Set 01Now available is Lon’s brand new “SOCIAL MEDIA… The Impact On You And Your Business, Double Set Of Audio CD’s. This high energy, high content presentation contains more than 1 1/2 hours of what you need to know about how Social Media is affecting you and your business. For more information on this product, to hear samples, and to find out about the introduction pricing, Click Here!

Social Media: “Will It Blend”

February 4, 2008 Blog No Comments

Will It Blend - Tom DicksonThis is another great example of Social Media Viral Marketing at its best and WII-FM (What’s In It For Me). I am often asked when I speak, “How can I create a video, blog, web site fish food, that will become viral and spread on its own?” The answer is always WIIFM. There always has a “What’s In It For Me” or “What’s In It For Your Customer”. In many cases it’s a white paper with value, a take-away, or in this case the WII-FM is humor or entertainment.In this video Tom Dickson, President of BlendTech a manufacturer of consumer blenders blends a brand new iPhone! … Continue Reading

Social Media: Subway verses Quizno’s

February 2, 2008 Blog 1 Comment

QuiznosSubwayHere’s a terrific and fresh example of the power of  “User Generated Content” video on YouTube and iFilm.  Like a lot of Social Media Marketing, this video had some unanticipated results, both good and not so good results. … Continue Reading

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