Largest Virtual Event In History
Extending The Experience Through 3D Advertising…
On Saturday afternoon, March 15th, I was one of the guests of honor at this year’s American Cancer Society’s Relay For Life. The event was like many other events I have attended in the past. The room was a modern elegant theater style auditorium, the podium was strategically set on a lavishly decorated stage with large screens at either end of the stage. While I sat in one of the many comfortable director chairs set on the stage for the guests and speakers, I could see my partner Linh Tang and several of our designers sitting in the audience. I could hear the D.J.’s background music playing one of my favorite Beatles songs, and the M.C. at the mic repeating the infamous pre-show “testing, testing, testing”, sound check mantra.
I watched the nearly 400 attendees filing and flying into the theater rushing to find just the right seat with the best view of the stage; and that’s when it happened. I heard someone yell, “I think were crashing! We’re going down!”. At that very moment, everyone froze; literally. The number of attendees (or avatars), exceeded SecondLife’s computer capacity and we crashed their servers. Second Life was down… … Continue Reading






