Largest Virtual Event In History

March 16, 2008 Blog No Comments

Extending The Experience Through 3D Advertising…

On Saturday afternoon, March 15th, I was one of the guests of honor at this year’s American Cancer Society’s Relay For Life. The event was like many other events I have attended in the past. The room was a modern elegant theater style auditorium, the podium was strategically set on a lavishly decorated stage with large screens at either end of the stage. While I sat in one of the many comfortable director chairs set on the stage for the guests and speakers, I could see my partner Linh Tang and several of our designers sitting in the audience. I could hear the D.J.’s background music playing one of my favorite Beatles songs, and the M.C. at the mic repeating the infamous pre-show “testing, testing, testing”, sound check mantra.

I watched the nearly 400 attendees filing and flying into the theater rushing to find just the right seat with the best view of the stage; and that’s when it happened. I heard someone yell, “I think were crashing! We’re going down!”. At that very moment, everyone froze; literally. The number of attendees (or avatars), exceeded SecondLife’s computer capacity and we crashed their servers. Second Life was down… … Continue Reading

The Social Media Book Survey Results Are In

March 3, 2008 Blog No Comments

The Social Media Book Survey results are in and finally available for download!

Thank you for your patience through this process and especially for participating in the first of two steps in development of the Social Media Book Project.Familiar With Social Media

As we begun working on the Social Media Book Project we realized that we were onto something bigger than the standard 250-page business book that most publishers punch out by the hundreds. The feedback and level of participation in the initial survey was more than double and nearly triple the usual participation Content Connections sees when they survey a standard business book idea. We had nearly 1,000 people assist us in the creation of this new book so far! … Continue Reading

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Book Accolades

"The social media phenomenon is still ramping up and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet
Vint Cerf

"Lon is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from "Social Media 101" all the way to PhD status in a format that is easy to browse, informative and powerful."
Tom Asher
Director Consumer Relations North America
Levi Strauss & Co

“Lon Safko and The Social Media Bible address the key questions – Why should I take part in Social Media? How should I take part? How do I reap the greatest benefits? – while also providing the push to take the next step.”
Jeff Hagen
Director, Consumer Services
General MIlls
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"Effectively harnessing the power of social media is a top priority in corporate America.  “The Social Media Bible” with its informative and tactical approach, provides an easy-to-follow roadmap for how to do social media right."
Todd Simon
Senior Vice President
Omaha Steaks
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"Social Media and Customer Care are rapidly coming together. This Second Edition is a must read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long term Social Media  strategy, this is the only resource book to have on your desk."
Scott Ross
Senior Vice President, Sales & Marketing
NCO Group

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