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The Social Media Bible – October Update

October 12, 2008 Blog 1 Comment

As promised, I am keeping you up to date on the progress of The SMB book design and launch. We have had some incredible additions to the Executive Conversations, we’ve nearly completed the book cover design, and still have a great deal of opportunity for you to participate and contribute your insights to the design and content of The SMB!

Executive Interviews
Expert Insights
A special thank you to all of those who have participated in the Expert Insights, Executive Conversations. These podcast conversations with industry giants has brought an incredible array of fascinating insights. We added quite a few new names to the already impressive list of participants for you to listen to.

One interesting conversation I recorded this week was with Mark Kingdon, the CEO of Linden Labs, the creators of Second Life virtual world. In addition to the great conversation was that it took place in Second Life; in The Social Media Bible Garden. This interview actually made CNN News this week. Check out the podcast, video, and great photographs of that event.

Please take a moment to listen to these amazing people as they share their incredible industry insights. Conversations since the last update:

Peter Booth Wiley, Chairman of the Board, of John Wiley & Sons Publishing
Mark Kingdon, CEO, Linden Labs, Second Life Virtual World
Adam Broitman, Crayon Marketing, Director of Strategy and Ringleader
Biz Stone, Cofounder, Twitter
George Strompolos – Content Partnerships Manager For YouTube
Jody Gnant – Livecaster, Community Marketing, & Musician
John Pollard – Founder & CEO of Jott
Kakul Srivastava, General Manager of Yahoo!’s Flickr
Francine Hardaway – Founder of Stealthmode Partners
Michael Gerber – Author of “The E-Myth” And Entrepreneur Advocate
Patrizio Spagnoletto, Senior Director of Marketing Yahoo! Search Marketing
Rishi Chandra – Product Manager For Google Enterprise
Stephanie Ichinose – Director Of Communications For Yelp

The Complete List of Conversations

Absolutely amazing, thank you!

The SMB Book Cover
Final Design (Almost)
The SMB book cover design is nearly complete. JW&S’s creative department has chosen a high-end silver-metallic cover stock with neon yellow-green accents. The only remaining design element yet to be decided on is the image / logo.

If you have an idea for what type of image should represent The SMB book, please suggest it. If your idea is chosen you will be given design credit in the book!

Contributors
Still Available
There are still some opportunities to contribute and participate in The SMB. I am looking for a few individuals who can provide expertise in an interview and with technical edits in: Social Networks, Web Page Design, Forums, Blogs, Wiki, Photo Share, Audio Share, Livecasting, Virtual Worlds, Gaming, Applications, Aggregaters, RSS, SEO, Mobil, and Interpersonal.

So if you have any of these expertise or know someone who does, please contact me and participate in The Social Media Bible!

Thank you all again for your contributions, participation, and support!

Lon Safko – The Voice Of Soical Media

Currently there is "1 comment" on this Article:

Les Adkins says:

June 29, 2009 at 8:36 pm

My website is still under construction. I developed my business in a backwards fashion. I started working with partners and organizations before developing my own marketing material. I wrote a comment on your site about the need I found for a full integration of social media strategies in an organization to help them with the new way that is needed for businesses to conduct business. I am discussing this currently with CEO’s and my partners and developed a CEO workshop and seminar that goes into more detail. I truly believe that social media integration is needed from a holistic point of view that touches sales, sales meetings, training, relational onboarding, communities for employees and customers, communication between all departments and a culture change that the Millenials, Gen X’ers and whatever else you would like to call them is bringing to the market place. They will only do business with businesses that communicate to them the way they are used to communicating. I would love to discuss this further and possibly contribute to your next edition. Les Adkins/ CEO SMS (Social Media Solutions)770.656.0399

Book Accolades

"The social media phenomenon is still ramping up and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet

"Lon is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from "Social Media 101" all the way to PhD status in a format that is easy to browse, informative and powerful."
Tom Asher
Director Consumer Relations North America
Levi Strauss & Co

“Lon Safko and The Social Media Bible address the key questions – Why should I take part in Social Media? How should I take part? How do I reap the greatest benefits? – while also providing the push to take the next step.”
Jeff Hagen
Director, Consumer Services
General MIlls

"Effectively harnessing the power of social media is a top priority in corporate America. “The Social Media Bible” with its informative and tactical approach, provides an easy-to-follow roadmap for how to do social media right."
Todd Simon
Senior Vice President
Omaha Steaks

"Social Media and Customer Care are rapidly coming together. This Second Edition is a must read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long term Social Media strategy, this is the only resource book to have on your desk."
Scott Ross
Senior Vice President, Sales & Marketing
NCO Group

Public Seminars

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10/20/10

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05/28/10

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EDM Strategy - Phoenix, AZ
02/11/10

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02/04/10

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12/10/09

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12/01/09

EDM Big Picture - Phoenix, AZ
10/22/09

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The Social Media Bible – October Update

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