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Lon Signs The Social Media Bible With Wiley & Sons

December 13, 2008 News No Comments

Lon signed an agreement with Wiley & Sons to write and publish the most comprehensive book in history on Social Media. Lon will be coauthoring with David Brake to create a first time 650 page compendium of all things Social Media. The original design of The Social Media Bible was developed using Social Media, or “The Wisdom Of The Crowds”, while it’s content will also be created through “User Generated Content”, and the marketing of the book will incorporate Social Media’s “Trusted Networks”. The release of The Social Media Bible is scheduled for this fall. More…

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Book Accolades

"The social media phenomenon is still ramping up and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet
Vint Cerf

"Lon is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from "Social Media 101" all the way to PhD status in a format that is easy to browse, informative and powerful."
Tom Asher
Director Consumer Relations North America
Levi Strauss & Co

“Lon Safko and The Social Media Bible address the key questions – Why should I take part in Social Media? How should I take part? How do I reap the greatest benefits? – while also providing the push to take the next step.”
Jeff Hagen
Director, Consumer Services
General MIlls
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"Effectively harnessing the power of social media is a top priority in corporate America.  “The Social Media Bible” with its informative and tactical approach, provides an easy-to-follow roadmap for how to do social media right."
Todd Simon
Senior Vice President
Omaha Steaks
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"Social Media and Customer Care are rapidly coming together. This Second Edition is a must read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long term Social Media  strategy, this is the only resource book to have on your desk."
Scott Ross
Senior Vice President, Sales & Marketing
NCO Group

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