As coauthor of the Social Media Bible, I was asked “What are the Ten Commandments” of Social Media?” So here they are!
Here is Lon’s parody on the YouTube sensation; Fred Figglehorn. Fred is a 14 year old pretending to be an 8 year old with anger management problems. Fred creates his 3 minute improv videos with his voice pitched high.
When I interviewed George Strompolos, the Content Partnerships Manager For YouTube, he said that he couldn’t be specific, but 14 year old FRED was earning more than $100,000 in advertising revenues from his videos. He’s also generated more than 33 million views. … Continue Reading
Here is a transcript of the audio and video posts on YoutTube and here at The Social Media Bible web site of my Five P’s Of Social Media Implementation. I hope it is helpful!
Hello, my name is Lon Safko, co-author of The Social Media Bible, published by John Wiley & Sons, the most comprehensive book ever written on the subject of social media.
And today I will be speaking about the Five P’s of Social Media Implementation. Everybody asks, “Okay, now that I’m getting a better idea of what social media is, “How do I actually apply it?” Well, these five P’s actually are Profiles, Propagate, Produce, Participate, and Progress. … Continue Reading
"The social media phenomenon is still ramping up and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet
"Lon is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from "Social Media 101" all the way to PhD status in a format that is easy to browse, informative and powerful."
Tom Asher
Director Consumer Relations North America
Levi Strauss & Co
“Lon Safko and The Social Media Bible address the key questions – Why should I take part in Social Media? How should I take part? How do I reap the greatest benefits? – while also providing the push to take the next step.”
Jeff Hagen
Director, Consumer Services
General MIlls
"Effectively harnessing the power of social media is a top priority in corporate America. “The Social Media Bible” with its informative and tactical approach, provides an easy-to-follow roadmap for how to do social media right."
Todd Simon
Senior Vice President
Omaha Steaks
"Social Media and Customer Care are rapidly coming together. This Second Edition is a must read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long term Social Media strategy, this is the only resource book to have on your desk."
Scott Ross
Senior Vice President, Sales & Marketing
NCO Group
