I nearly always get asked the same two questions by everyone from Fortune 500 corporations to individual entrepreneurs; “How much resources should I commit to social media marketing?” and “Where’s the ROI in social media marketing?
My answer to the first question is, “Remove the term social media from that sentence and ask me again.”… How does that make you feel… Kind of silly? Of course.
Well, social media marketing is only a new set of tools that allows us to marketing our products, services, companies, and ourselves with incredible efficiency, but it’s still marketing. And, in nearly every case, it’s absolutely free, minus only the labor and creativity you would have to put into conventional marketing anyway. So the correct answer is… “As Much As You Can Afford and then a little more!” (more…)
BY FC Expert Blogger Lon Safko
Mon Nov 15, 2010
We are all total voyeurs, eavesdroppers! That’s what makes YouTube so popular. Flickr photographs, blogs (web logs or on-line diaries) are what people love to share and sneak a peak at. (more…)
Just like contextual advertising, Google Social Search makes your search experience contextual to you and your friends. Cool.
I’m not immediately seeing the business application of this and I’m not excited about seeing what my friends have written on a subject. I have many friends that write blogs. I aggregate them on my Google Home Page. I pretty much know what my friends are doing, what their opinions are, and what they are writing about. I can’t see myself Googling a search to find out what my friends are thinking. (more…)
I was recently asked what I thought about the affect that Facebook’s “Obama Assassination Poll” would have on Facebook’s advertisers. Here’s how I responded…
Facebook is right to try to monetize everything. Google has built a more than $20b business around Internet advertising. Polls are a necessity and very popular. (My ex-fiancé’s father Bill Gaskill and his Mad Men partner, George Gallop made an industry out of taking polls in the 1940’s.) So, I think Facebook, Google’s Contextual Ads, and ole George’s polls are a perfect match. It’s unfortunate that there are idiots like the one who posted the “Obama Assignation Poll” on Facebook, but that’s human nature. Sometimes social media brings out the best in people, sometimes it’s the worst, and sometimes it brings out the stupid. (more…)
Facebook Annouce today another cadre of new features and benefits, Facebook Lite & @Tagging. No Facebook Lite isn’t design as another new social network fad weight loss program, it’s a streamlined version of Facebook that loads faster. Facebook’s new @tagging isn’t just flattering Twitter by imitating them, their adding some proven secret sauce. (more…)
I read a recent article on the PC World web site, “Monopoly City Streets’ Online Game: Will Buying Park Place Be Any Easier?” where Hasbro has taken Google Maps and combined it with their highly successful traditional board game Monopoly. Here are some thoughts.
First off, this is a great idea! Of course, Monopoly and Google Maps! I’ll bet that one was thought up over a pint or two!
One of the Lon Safko quotes on my web sites says, “Innovation is taking two things that are ordinary and combining them in a way that makes them extraordinary”. That’s kind of what I’ve done throughout my career. Nothing truly new is ever invented. This is just two items we all knew, combined in a unique way. Still, very innovative! (more…)
The June 15th cover of Time Magazine showed us all an iPhone with a Twitter Tweet from journalist Steven B. Johnson that read, “Twitter is changing the way we live-and showing us the future of innovation.” But what does the future hold in store for us, business, and Twitter? My guess is that unless some of the rules about “Tweets”, the text messages that user send out to their “followers” change, the future of Twitter for business is questionable. http://twitter.com/
During the research for my book, The Social Media Bible, by John Wiley & Sons, I had an amazing half hour conversation with Biz Stone, the cofounder of Twitter about why he invented Twitter and how Twitter is being used for business. I learned a lot about the technology, its applications, and how Twitter really has changed the world of communication, news reporting, and business marketing ROI using free Tweets. You can click http://tr.im/u6ct to listen to our conversation. (more…)
Whenever I speak with a government agency or often with larger, Fortune 500 corporation I hear “Oh, we don’t allow social media in or organization…” Ah, yeah…
I was working as a nuclear engineer at the Hanford Nuclear Reservation in Washington state when email first hit the scene and we were told ‘We will never allow email at any of our facilities because people could just email top secret information outside and even to the Russians”. When cell phone first became popular, they were outlawed also because they didn’t have control over their use either. Then it was the Internet and now it’s the dreaded “social media”… (more…)
Welcome to the Extreme Digital Marketing – Social Media eBook download area of my web site. I have provided these eBooks to you for free so that you may better understand the power of social media, its tactics, tools, and strategies.
Feel free to distribute them to anyone who could benefit from them and please feel free to comment below and and let me know your thoughts on them and on Social Media!
TSMB (The Social Media Bible) Sampler
This is an ebook offered in two versions; 78 pages with the complete 33 page index and 43 page without. This ebook has been taken directly from The Social Media Bible and includes;
Table Of Contents: This is the actual Table Of Contents from the original book.
Introduction: This is the 9 page Introduction, Preface, and Acknowledgement from the book.
Chapter 1: This is the complete, 21 page Chapter 1.
Strategies: This is a 3 page excerpt from Part 3, “Building A Foundation For Social Media Success”.
Index: This is the 33 page Index from the book.
Download the TSMB Sampler eBook with the Index – 23mb
Download the TSMB Sampler eBook without the Index – 9mb (more…)
As coauthor of the Social Media Bible, I was asked “What are the Ten Commandments” of Social Media?” So here they are!