Lon Is Appointed First Ambassador To SCORE

December 18, 2009 News 305 Comments

SCORE_logoLon was recently appointed as it’s first Ambassador to the government agency SCORE whose charter is Counselors To Americas Businesses.  The Ambassador position is something new to the over half century organization.   Previously known as The Service Corps of Retired Executives (SCORE) they provide free resources and expertise to maximize the success of existing and emerging small businesses.  SCORE is the result of The Small Business Act that was signed into law by President Dwight D. Eisenhower in 1953. The U.S. Small Business Administration (SBA) was created at that time as the law said the federal government “should aid, counsel, assist and project the interests of small business.”

Lon Saves Betsy Ross To Our History Books

December 17, 2009 News 316 Comments

That’s right!  Lon actually saved Betsy Ross, the acclaimed seamstress who allegedly created our first American flag to our history books forever.  In Lon’s book “Gratuitous Serendipity” Lon tells the story of how a chance meeting lead to this amazing outcome.  “Gratuitous Serendipity” is available on Amazon or you can read the story here!

Lon Safko Named To USA Today Advisory Panel

December 17, 2009 News 362 Comments

Lon Safko has been selected to join the CEO Panel of USA Today, Washington, D.C.

usa-tdoay-logoJune 12, 2009 – Based on Lon’s leadership in the development of cutting-edge Technology And Internet Marketing, Lon Safko, CEO of Innovative Thinking, and author of the Best Selling Book “The Social Media Bible” published by John Wiley & Sons, has been asked to participate in The USA Today Chief Executive Officer Panel, a high-profile advisory group of leading CEO’s throughout the nation.  These Top CEO’s are consulted in the development of content of feature stories scheduled to appear in the Money Section of USA Today.  Click Here For More…

Lon Joins The Cast Of The John Adam Show

December 16, 2009 News 340 Comments

john-adam-logoLon is honored to become a member of the cast of The John Adam Show heard Fridays from 9:00 to 10:00 AM on KFNN Financial News Radio 1510 AM, Phoenix or anywhere worldwide on Internet radio.  Lon and John will be discussing social media,  the benefit to business, and Lon’s new book, The Social Media Bible!

Lon Interviews CEO’s And Authors

December 15, 2009 News 299 Comments

Lon has created a series of podcasts for his new book “The Social Media Bible“, published by John Wiley & Sons; which can be found at www.TheSocialMediaBible.com.  These interviews

include: Evo Terra the author of “Podcasting For Dummies”, Alan Levy the CEO of “BlogTalkRadio”, Stephanie Bryant the author of “Videoblogging for Dummies”, David Nour, author “Relationship Economics”, Marc Canter, founder of MacroMedia and Broadband Mechanics, and Chris Schalk, Director of Google OpenSocial, and more.
To hear these incredible interviews click here!

Lon Speaks At The Society Of American Archivists

December 13, 2009 News 318 Comments

Society Of American ArchivistsLon spoke to the Society of American Archivists at their 71st Annual Convention held in Chicago. Lon Safko had been chosen to represent the “American Inventor” in a presentation called “It’s More Than Just the Patent: Documenting Invention Records and The Makers and Players. Listen to the actual presentation Podcast format .mp3.

Lon Inducted Into The Lemelson Center For The Study Of Invention & Innovation

December 12, 2009 News 307 Comments

The Lemelson Cnter For Innovation LogoMore than 30,000 corporate records, video tapes, newspaper articles, design drawings, & photograph have been archived into the Lemelson Center for the Study of Invention & Innovation in Washington, D.C. The Lemelson Center is part of the Smithsonian Institution,  Museum of American History. To see more about the Smithsonian Institution Acquisition, Click Here!
For The Smithsonian complete catalog and history: Click Here!

Lon’s 18 Inventions Added To The Smithsonian Institution

December 11, 2009 News 333 Comments

The Smithsonian Institution Logo The Smithsonian Institution in Washington, D.C. has added eighteen of Lon Safko’s early inventions and over 30,000 corporate documents into its permanent collection.
Read more…

Lon Opens Virtual Store In Virtual World

December 11, 2009 News 316 Comments

Lon Safko At Second Life American Cancer Society HeadquartersPaper Models Inc, announced today that it opened its first virtual store in a virtual world, selling its real world products in a virtual format to virtual citizens said Lon Safko, president and creator of Paper Models, Inc. For the complete story click here!
PR Web Newswire Story.pdf or Read more…

Lon’s 14 Inventions Archived In The Computer History Museum

December 10, 2009 News 339 Comments

The Cumputer History Museum LogoThe Computer History Museum In Mountain View, CA has requested some of Lon’s other inventions and the SenSei System Software for its permanent collection. The SenSei System Software, conceived as a human interface between the early Apple Computer and disabled users, was a milestone in the development of the Smart Home.
Read more…

Lon’s Patent Is Awarded Patent

December 9, 2009 News 329 Comments

United Airline 737 Paper ModelAfter five years and $500,000 in legal fees, Lon Safko was awarded a patent for his unique marketing concept, Paper Models, Inc. This concept, which has been used by thousands of schoolchildren for class projects, can also be used by corporations.

Lon Writes The Social Media Bible

December 8, 2009 News 315 Comments

tsmb_smThe Social Media Bible published by John Wiley & Sons was released on May 4th.  The book has been received with overwhelming enthusiasm.  The Social Media Bible at 844 pages is actually three books in one; Tactics, Guide, and Strategies.  For more information on The Social Media Bible, Click Here!

Lon Has Been “Scoble-ized”!

December 8, 2009 News 322 Comments

Robert Scoble - Scoble-izeThat’s right, the famous Microsoft blogger, Robert Scoble has “Scobleized” Lon in his recently PodTech interview “The Killer Business”. Lon and Robert met to discuss Lon’s recent patent, his development of V-E-Tailing, the Paper Models concept, and even a little about Lon’s development of the Assistive Technology Industry and his impact on the computer interface.
Go To PodTech Interview…

Lon Publishes “Gratuitous Serendipity”

December 7, 2009 News 313 Comments

GS Front Cover“Gratuitous Serendipity” (Non-Fiction), is an intriguing compilation of seven actual accounts of events in my life that both changed my life and changed the world (just a little). “Gratuitous Serendipity” will leave you wondering, just how much each of us play in the role of creating and influencing history. Read More...

Lon Publishes “Life Is But A Dream”

December 7, 2009 News 295 Comments

LIBAD Front Cover“Life Is But A Dream” (Fiction), is an intriguing compilation of insights learned during my life as I rowed down my stream on my first 50 years of my journey. Each of these seven short stories is filled with compelling observations on the definition of ones’ individual reality. They are presented in different, interesting, and entertaining plots and are woven around unique perspectives of what your reality is or might be. Read More…

Lon Authors The Three C’s Of Innovative Thinking

December 6, 2009 News 336 Comments

Financial Times Prentice Hall LogoHere is my recent article on the “Three C’s Of Innovative Thinking” written for InformIt.com and provided courtesy of Financial Times Prentice Hall. This article will help you understand how to be more creative and a more Innovative thinker by showing you an actual process you can follow. How would you value the ability to better solve problems?
Go to Financial Time to view the “Three C’s of Innovative Thinking
” Now!

Lon’s Company Is Recognized By The Arizona Republic Newspaper

December 5, 2009 News 333 Comments

Arizona Republic Newspaper On Lon SafkoThe Arizona Republic Newspaper Reports in the Business Section about The Smithsonian Institution in Washington, D.C. accepting 18 inventions and over 30,000 corporate documents into their permanent collection!

Download Newspaper Article .pdf

Lon Included With Darwain, Wyeth, & Edison

December 4, 2009 News 312 Comments

Smithsonian Institution Prototype Magazine LogoThe Smithsonian Institution’s Winter 2006 “Prototype” Magazine, features insights into great innovators such as Darwin, Weyth, and Edison. Also featured next to theses astounding individuals is the story of Lon Safko and his development of technology for the disabled. Prototype Magazine Winter 2006 and other Smithsonian Items.

ROI Of Social Media – The Missing Books

November 16, 2009 Blog 291 Comments

I nearly always get asked the same two questions by everyone from Fortune 500 corporations to individual entrepreneurs; “How much resources should I commit to social media marketing?” and “Where’s the ROI in social media marketing?

My answer to the first question is, “Remove the term social media from that sentence and ask me again.”…  How does that make you feel…  Kind of silly?  Of course.

Well, social media marketing is only a new set of tools that allows us to marketing our products, services, companies, and ourselves with incredible efficiency, but it’s still marketing.  And, in nearly every case, it’s absolutely free, minus only the labor and creativity you would have to put into conventional marketing anyway.  So the correct answer is…  “As Much As You Can Afford and then a little more!” … Continue Reading

Are We All Drug Pushers And Voyeurs?

November 15, 2009 Blog 317 Comments

BY FC Expert Blogger Lon Safko
Mon Nov 15, 2010

This blog is written by a member of our expert blogging community and expresses that expert’s views alone.

We are all total voyeurs, eavesdroppers! That’s what makes YouTube so popular. Flickr photographs, blogs (web logs or on-line diaries) are what people love to share and sneak a peak at. … Continue Reading

Google Social Search

October 27, 2009 Blog 327 Comments

Just like contextual advertising, Google Social Search makes your search experience contextual to you and your friends.  Cool.

I’m not immediately seeing the business application of this and I’m not excited about seeing what my friends have written on a subject.  I have many friends that write blogs.  I aggregate them on my Google Home Page.  I pretty much know what my friends are doing, what their opinions are, and what they are writing about.  I can’t see myself Googling a search to find out what my friends are thinking. … Continue Reading

Facebook’s “Obama’s Assination Poll”

October 2, 2009 Blog 293 Comments

I was recently asked what I thought about the affect that Facebook’s “Obama Assassination Poll” would have on Facebook’s advertisers.  Here’s how I responded…

Facebook is right to try to monetize everything.  Google has built a more than $20b business around Internet advertising.  Polls are a necessity and very popular.  (My ex-fiancé’s father Bill Gaskill and his Mad Men partner, George Gallop made an industry out of taking polls in the 1940’s.)  So, I think Facebook, Google’s Contextual Ads, and ole George’s polls are a perfect match.  It’s unfortunate that there are idiots like the one who posted the “Obama Assignation Poll” on Facebook, but that’s human nature.  Sometimes social media brings out the best in people, sometimes it’s the worst, and sometimes it brings out the stupid. … Continue Reading

Facebook Flattering Twitter Or Stomping MySpace

September 12, 2009 Blog 317 Comments

Facebook Annouce today another cadre of new features and  benefits, Facebook Lite & @Tagging.  No Facebook Lite isn’t design as another new social network fad weight loss program, it’s a streamlined version of Facebook that loads faster.  Facebook’s new @tagging isn’t just flattering Twitter by imitating them, their adding some proven secret sauce. … Continue Reading

Monopoly City Streets – A Hit New Board Game Or Will Players Be Bored?

September 11, 2009 Blog 355 Comments

monoply-city-streets-game-google-mapsI read a recent article on the PC World web site, “Monopoly City Streets’ Online Game: Will Buying Park Place Be Any Easier?” where Hasbro has taken Google Maps and combined it with their highly successful traditional board game Monopoly.  Here are some thoughts.

First off, this is a great idea!  Of course, Monopoly and Google Maps!  I’ll bet that one was thought up over a pint or two!

One of the Lon Safko quotes on my web sites says, “Innovation is taking two things that are ordinary and combining them in a way that makes them extraordinary”.  That’s kind of what I’ve done throughout my career.  Nothing truly new is ever invented.  This is just two items we all knew, combined in a unique way.  Still, very innovative! … Continue Reading

Twit or Tweet

August 23, 2009 Blog 326 Comments

The June 15th cover of Time Magazine showed us all an iPhone with a Twitter Tweet from journalist Steven B. Johnson that read, “Twitter is changing the way we live-and showing us the future of innovation.”  But what does the future hold in store for us, business, and Twitter?  My guess is that unless some of the rules about “Tweets”, the text messages that user send out to their “followers” change, the future of Twitter for business is questionable. http://twitter.com/

During the research for my book, The Social Media Bible, by John Wiley & Sons, I had an amazing half hour conversation with Biz Stone, the cofounder of Twitter about why he invented Twitter and how Twitter is being used for business.  I learned a lot about the technology, its applications, and how Twitter really has changed the world of communication, news reporting, and business marketing ROI using free Tweets.  You can click http://tr.im/u6ct to listen to our conversation. … Continue Reading

While Control May Be An Illusion, Chaos Is Real

August 20, 2009 Blog 315 Comments

Whenever I speak with a government agency or often with larger, Fortune 500 corporation I hear “Oh, we don’t allow social media in or organization…”  Ah, yeah…

I was working as a nuclear engineer at the Hanford Nuclear Reservation in Washington state when email first hit the scene and we were told ‘We will never allow email at any of our facilities because people could just email top secret information outside and even to the Russians”.  When cell phone first became popular, they were outlawed also because they didn’t have control over their use either.  Then it was the Internet and now it’s the dreaded “social media”… … Continue Reading

Social Media eBook Downloads

August 17, 2009 Blog 306 Comments

Welcome to the Extreme Digital Marketing – Social Media eBook download area of my web site.  I have provided these eBooks to you for free so that you may better understand the power of social media, its tactics, tools, and strategies.

Feel free to distribute them to anyone who could benefit from them and please feel free to comment below and and let me know your thoughts on them and on Social Media!

TSMB (The Social Media Bible) Sampleredm_tsmb_sampler-cover
This is an ebook offered in two versions; 78 pages with the complete 33 page index and 43 page without.  This ebook has been taken directly from The Social Media Bible and includes;
Table Of Contents: This is the actual Table Of Contents from the original book.
Introduction: This is the 9 page Introduction, Preface, and Acknowledgement from the book.
Chapter 1: This is the complete, 21 page Chapter 1.
Strategies: This is a 3 page excerpt from Part 3, “Building A Foundation For Social Media Success”.
Index: This is the 33 page Index from the book.
Download the TSMB Sampler eBook with the Index – 23mb
Download the TSMB Sampler eBook without the Index – 9mb … Continue Reading

Lon Safko’s – The Social Media Symposium

Sponsored By:



The Social Media Symposium was produced by Lon Safko and presented on behalf of the Arizona Small Business Association and IBM at the world renowned Heard Museum in Phoenix Arizona.  The following link will allow you to view this incredible 45 minute presentation segmented into 3 to 4 minute vignettes in high definition video.  They are hi-def so they can take up to 1 minute to download before playing.  The wait is worth the content!

I hope you enjoy this presentation and for further information about how to book Lon Safko as a speaker at your next event or to have Lon consult with your organization about how social media is affecting you, your business, and your bottom line select  Contact Lon Safko.

To find out more about Lon’s newest book “The Social Media Bible” published by John Wiley & Sons click here! … Continue Reading

Lon Safko Named to USA Today CEO Panel

April 17, 2009 News 525 Comments

Lon Safko has been selected to join the CEO Panel of USA Today, Washington, D.C.


June 12, 2009 – Based on Lon’s leadership in the development of cutting-edge Technology And Internet Marketing, Lon Safko, CEO of Innovative Thinking, and author of the Best Selling Book “The Social Media Bible” published by John Wiley & Sons, has been asked to participate in The USA Today Chief Executive Officer Panel, a high-profile advisory group of leading CEO’s throughout the nation.  These Top CEO’s are consulted in the development of content of feature stories scheduled to appear in the Money Section of USA Today. … Continue Reading

The Social Media Bible – Ten Commandments

March 18, 2009 Blog 336 Comments

As coauthor of the Social Media Bible, I was asked “What are the Ten Commandments” of Social Media?”  So here they are!

  1. Thou Shalt Blog (like crazy).
  2. Thou Shalt Create Profiles (everywhere).
  3. Thou Shalt Upload Photos (lots of them).
  4. Thou Shalt Upload Videos (all you can).
  5. Thou Shalt Podcast (often). … Continue Reading

“The Five Ps of Social Media Implementation” But Not FRED Figglehorn

March 18, 2009 Blog 322 Comments

Here is Lon’s  parody on the YouTube sensation; Fred Figglehorn.  Fred is a 14 year old pretending to be an 8 year old with anger management problems.  Fred creates his 3 minute improv videos with his voice pitched high.

When I interviewed George Strompolos, the Content Partnerships Manager For YouTube, he said that he couldn’t be specific, but 14 year old FRED was earning more than $100,000 in advertising revenues from his videos.  He’s also generated more than 33 million views. … Continue Reading

The Five P’s Of Social Media Implementation

March 18, 2009 Blog 319 Comments

Here is a transcript of the audio and video posts on YoutTube and here at The Social Media Bible web site of my Five P’s Of Social Media Implementation.  I hope it is helpful!

Hello, my name is Lon Safko, co-author of The Social Media Bible, published by John Wiley & Sons, the most comprehensive book ever written on the subject of social media.

And today I will be speaking about the Five P’s of Social Media Implementation.  Everybody asks, “Okay, now that I’m getting a better idea of what social media is, “How do I actually apply it?”  Well, these five P’s actually are Profiles, Propagate, Produce, Participate, and Progress. … Continue Reading

A Virtual Presence-tation

February 10, 2009 Blog 337 Comments

Even though the economy getting better, the corporate hatchet people are still going after the training and education budgets.  Honestly, when times are the  difficult do you really think this is the best time to attack morale and eliminate necessary training? … Continue Reading

Two Free eBooks From Lon Safko!

January 3, 2009 Uncategorized 338 Comments

“Life Is But A Dream”
“Is Yours, The Only Real Reality?”
Only $9.95 – FREE!
Download Cover

“Life Is But A Dream” (Fiction), is an intriguing compilation of insights learned during my life as I rowed down my stream on my first 50 years of my journey. Each of these seven short stories is filled with compelling observations on the definition of ones’ individual reality. They are presented in different, interesting, and entertaining plots and are woven around unique perspectives of what your reality is or might be.

Buy The Paperback Book From Amazon

“Gratuitous Serendipity”
“The Right Place, The Right Time”
Only $10.95 – FREE!
Download Cover

“Gratuitous Serendipity” (Non-Fiction), is an intriguing compilation of seven actual accounts of events in my life that both changed my life and changed the world (just a little).  “Gratuitous Serendipity” will leave you wondering, just how much each of us play in the role of creating and influencing history. Some stories just take a different look at the world around us, and how information can be put together in a slightly different way. Often, just by looking at something different, the same data can produce significantly different results.

Buy The Paperback Book From Amazon

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Book Accolades

"The social media phenomenon is still ramping up and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet

Vint Cerf

"Lon is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from "Social Media 101" all the way to PhD status in a format that is easy to browse, informative and powerful."
Tom Asher
Director Consumer Relations North America
Levi Strauss & Co

“Lon Safko and The Social Media Bible address the key questions – Why should I take part in Social Media? How should I take part? How do I reap the greatest benefits? – while also providing the push to take the next step.”
Jeff Hagen
Director, Consumer Services
General MIlls

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"Effectively harnessing the power of social media is a top priority in corporate America.  “The Social Media Bible” with its informative and tactical approach, provides an easy-to-follow roadmap for how to do social media right."
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Omaha Steaks

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"Social Media and Customer Care are rapidly coming together. This Second Edition is a must read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long term Social Media  strategy, this is the only resource book to have on your desk."
Scott Ross
Senior Vice President, Sales & Marketing
NCO Group

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Amazon 6 Stars

This book is an 800-pound guerilla when it comes to social media marketing. Four thumbs up!

By: Jeff Lippincott "www.Jlippin.com" (Princeton, NJ USA)

Great book! Loved it! It's huge and heavy and not particularly pricey. I found it to be well organized and well written. And it was certainly packed to the gills with content. There are 43 chapters split into three different sections: (1) Background basics & tactics, (2) Tools, & (3) Strategy. The chapters in the first part provide an introduction and framework regarding the book. The numerous chapters in the second part cover 100+ social media tools. And the last five or six chapters in the third part can help you do an audit of the social media marketing your company does (or doesn't do).

The book is comprehensive. I haven't seen a book that covers so much and in such depth on the topic of social media marketing (or Internet Marketing). There were a ton of "Expert Insights" sprinkled throughout the text that really made the book shine. And each chapter ended with three summaries: (1) Commandments, (2) Conclusion, & (3) Readings & Resources. Each were well done. In particular the Readings & Resources for each chapter were better than most books have at the end of an entire book. 6 stars!

PS. To see the chapter titles and how the book is specifically organized I encourage you to peek at the Search Inside feature Amazon offers for this book. With 43 chapters there are a lot of chapter titles to read.

Amazon 6 Stars
A Comprehensive Social Media Resource

By David J. Perdue "MINDSTORMS author" (St. Paul, MN)

Ask a hundred people what "social media" is, and you may get a hundred different definitions. Frankly, social media doesn't just connect people--it baffles them, too. The authors of "The Social Media Bible," however, have made a considerable attempt at creating a resource that helps readers gain an overall understanding of the social media "ecosystem" (to put it in the authors' terms) and how the social media phenomenon relates to business.

First, I think it's in order to discuss what this tome covers. Part I, Background Basics and Tactics, comprises the first 23 chapters. This section of the book defines social media, explains the different types of social media, and helps you understand why it's important. You get coverage here of everything from social networks to microblogging to virtual worlds. If you've read other books about social media, you may already be familiar with some of this content. If you're brand new to social media, you'll find it especially helpful.

Part II, Tools, comprises chapters 24-38 and revisits the different categories of social media, focusing on current popular tools. The authors discuss each tool, focusing on who should use them and why; you'll even find some more technical information in these chapters. Although I appreciated the broad look at all the different types of the social media, I felt that the sections could have gone into more detail. However, you could easily write an entire book on each type of social media presented, so the authors clearly had to limit coverage of each type of social media resource.

Part III, Strategy, includes the final chapters of 39-43 and offers some excellent advice on how to apply everything learned in the book. I appreciated the bits of advice spread throughout as well as the cohesive strategies presented. I especially found the chapter "The Four Pillars of Social Media Strategy" helpful, which discusses how a social media strategy should have goals of communication, collaboration, education, and entertainment.

Although some of the principles in this book will endure, much of the descriptions for current social media tools will quickly go out of date (as some already have). However, the author clearly recognized this and intended it to be a timely book. If you're new to the concept of social media and seeking how to apply social media to your business, the "Social Media Bible" is a great resource. If you're already familiar with using social media, you may find yourself skipping some of the basic information in the book. Overall, I believe there is wisdom for everyone to find in this useful guide--the kind of wisdom that will help you to give new life to your company's online marketing efforts in the social media world.

Amazon 6 Stars
From A to Z- it's all here!

By Mark Amtower "Mark Amtower, consultant, autho... (Highland, MD)

Lon Safko's 2nd edition of The Social Media Bible literally covers everything from A (apps) to Z (Zooomr) and everything in between. This is the most comprehensive book on social media available! If you currently use or plan to use social media in ANY form, I suggest you add this to your library TODAY!

Amazon 6 Stars
Good resource for business leaders wanting a greater understanding of social media

By Chris Ray

Rapidly advancing technology has produced new ways for individuals, groups, and businesses to communicate, collaborate, and market their products to consumers. Social media is leading the way in improving how business is conducted but many businesses and individuals are nervous about when and how to enter this new wave. In The Social Media Bible the author indicates the book is a comprehensive guide on social media intended to help readers increase revenues, profits, and competiveness in the marketplace. The book is divided into three main sections; part one, the background and basics of social media; part two, the plethora of social media tools available; and part three, developing a social media strategy. Within each of these sections the author provides the reader with the overall footprint of social media: its uses, platforms, and strategies currently employed by various companies. The book is well organized with each chapter providing definitions, examples of successful strategies, and multiple references that afford the reader a helpful guide should they continue their own research on the specific topic.

Clearly the freshness of the content of any book on social media is limited given the rapid pace of technological innovation in the social media universe. However, for the reader who needs a starting point for discovering the basics of utilizing social media strategically, The Social Media Bible is an excellent resource from which to begin. Furthermore, the author effectively communicates the necessity for business leaders to get in the social media race or risk becoming extinct. This is true for both businesses and the individual business worker. Social media holds promise for improving both the internal and external communication strategies of companies. The book outlines both how social media can improve productivity as well as penetrate new and existing markets more effectively. The chapters on the various social media tools available provide the reader an extensive list of platforms to research, explore, and choose from when considering how one medium might be a more effective choice depending on the reader's particular business environment.

The author could have improved the book by shortening the history and background section that contained too much basic information. In addition, for readers already active in utilizing social media tools in business it is doubtful they will discover any earth shattering new information in The Social Media Bible. However, for those just beginning to consider social media as part of their business strategy, the author does provide sufficient information readers will find helpful. Certainly there are companies and organizations that have yet to utilize social media as part of their overall business strategy. Readers who find themselves working for those companies will find the book to be effective in giving them an adequate knowledge base in social media that could be useful in educating their organizational leaders on the potential benefits of including social media in their business model. The book may also inspire some readers to launch new initiatives at their workplace or even to become entrepreneurs themselves.

Amazon 6 Stars
Book & Purchase experience review

By R. Freeman (Sharon, MA United States)

Great book. Really covers Social Media and related online marketing concepts (like SEO). Worth the price. And, the buying process was efficient, easy and painless. I would buy this all over again in a minute.

Amazon 6 Stars
Highly recommended for any business collection

By Midwest Book Review (Oregon, WI USA)

The second updated edition of The Social Media Bible has been revised and updated with user feedback and content, and offers the latest techniques, platforms and technologies for understanding and effectively using social media marketing. Interviews with 50 experts accompany keys to winning in social media efforts in this fine survey, highly recommended for any business collection.

Amazon 6 Stars
If you need to know about Social Media - OWN THIS BOOK TODAY - Six Stars !!!!

By Richard Stoyeck "StocksAtBottom.com" (Westport, CT)

The BOTTOM LINE If you must know about social media (SM), this is the only book to get on the market RIGHT NOW. First of all it was copyrighted in September 2010. This material changes quickly and new books are being printed all the time. At this time this is the most current and best book on the market. If it involves the Internet, you do not want to order anything that is more than one year old. So my first tip is always look at the copyright date. Older than a year, it's no thank you.

The second tip is that you want something that you do not need to read from cover to cover, so the table of contents and the index is very important. The author went to a 1000 people involved with the Internet and asked them what do you need from a social media book. More than 66% couldn't define social media, while 99% recognized that SM would have a direct impact on their firm's bottom line. Based on their input, the author selected and developed the chapters, and the content.

The 723 page SM Bible is divided intelligently into 3 parts.

Part I TACTICS This runs from page 3 to page 447 and is contained in 15 chapters. This is where you will find out about podcasting, vlogs, blogs, followers, SEO, life casting, and flaming among others.

Part II TOOLS of the TRADE This section runs from pge 447 to page 675. Here you will find the results of 100 companies that the author interviewed including marketing providers, game platforms, and the software you will need, plus the apps, websites, text messaging, mobile insights, and e-mail.

Part III STRATEGY Here we have the Five Steps to Social Media Success. Each step gets a chapter, they are:

* Analyze your existing media
* The Social Media Trinity
* Integrate Strategies
* Resources
* Implement and Measure

If you need to learn more about social media, if you need to employ it for your business on whatever level, this is the book for you until the next new thing comes along. You have to be current, and stay current, and that means you do not want an old book. If you are a one person company or you have a thousand people in the company, at the moment there is no better source of information than this book. I heartily recommend it and thank you for reading this review.

Richard C. Stoyeck

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