In this article, I am going to make you look at innovation as if it were a living organism. From the very moment of its conception, inspiration, innovation, thought, idea, and invention each takes on a life of their own. This concept is out there, radical, and unusual, but if you want to think with a higher level of innovation, you have to change the way you think.
To that end, I wanted to share this idea, concept, or new life form with you in the hopes that you will become infected by it and help it spread, reproduce, and flourish. (more…)Read More
Are Gift Cards A Scam?
Do you like sending gift cards? Do you like to receive them? More so, do you like spending them? I love amazing (and Amazon) gift cards! So, does everyone else!
Last year, Americans spent $146 billion on gift cards, which represented nearly 5% of ALL retail spending in the U.S. There was an estimated $26 billion spent on gift cards just during the last year holiday season alone. American shoppers spent an average of $153.08 on gift cards.
In a recent survey, 93% of Americans surveyed said they have given a gift card. Why, because it’s easy for the giver and the getter can get whatever they want. No more ugly knitted sweaters from grandma, Disney branded Snuggies, Christmas ties, or something with the name George Foreman on it. What I am saying is, “no more returns”. We no longer have to celebrate “National Returns Day:” or as the Brits call it, “Boxing Day”. We get exactly what we want and someone delivers it to our door. (more…)Read More
By Lon S. Safko. Article is provided courtesy of Financial Times Prentice Hall (Pearson Publishing)
Innovative Thinking is very popular right now—and for good reason. Corporate America is beginning to realize the importance of Innovative Thinking and how it allows us to be leaders in world technology by being more creative and competitive. Innovative thinking is what enabled companies such as Honda, Toyota, and Nissan to take huge market share from industry leaders such as General Motors and Ford, who somehow lost their capability to innovate (while most U.S. automobiles were made by hand, the Japanese employed robots). While U.S. autos were getting 16 miles per gallon (MPG), the Japanese autos were getting as high as 30 MPG. Their cars were efficient, inexpensive, and reliable. Even today the Japanese continue to surprise us with innovation: check out the Lexus LS 460, which parallel parks itself.
Innovative Thinking is about more than retaining or growing market share; it’s about creating new products and services, discovering new markets for existing products and services, and improving existing products and services, which all result in greater revenues. Innovative Thinking isn’t limited to the tangible; it can be applied to systemic issues, human resources, product delivery, market channels, sales, marketing, public relations, finance, ecommerce, web design, and even advertising. (more…)
Can you define the following major generational marketing categories: 13th Generation, Me Generation, Echo Boomers, Chief Friendship Officers, Selfie Generation, Radio Babies, Baby Busters, Tweennials , and DINKs?
If not, then you may just be in the dark about generational marketing behavior. THis should really help you and please remember to share tis with others. (more…)Read More
The days of being excited and celebrating “social media” has run it course. Over the past decade plus, social media came into it’s own as the leading way to communicate for sales, customers service, transactional, spam, and for personal connection.
Over the past three years, social media has become less and less effective as a communication tool. Using digital tools today has become much more complicated than ever before. Just having a Facebook page, a profile on LinkedIn, or sending out a few tweets no longer cuts it.Read More
Two things, which you won’t read anywhere else…
Nearly all of Europe and the U.S.’ buying public lives north of the equator. Remove India, which doesn’t buy from us, and everyone else is north of the equator. June 21st, we begin our trek to the shortest day of the year. On November 30th, we are only 21 days away from the shortest day all year. As the length of the day shortens, we get less sunlight and our bodies receive less ultraviolet light. UV when it hits our skin, creates Vitamin D. So, the less sunlight, the less Vitamin D. Also, the shorter days interferes with our circadian rhythm. When it gets dark earlier, we feel it’s time to go to sleep. Consistent, artificial light has only been around for less than 150 years in our more than 2.5 million years of evolution. So, our brains think we need more sleep and we deprive it. It’s the same signal that makes bears, mice, and other mammals hibernate. (more…)Read More
Pete Cashmore, CEO of Mashable
In this podcast Lon Safko speaks with Pete Cashmore, live from Scotland about Mashable. Pete tells up how he has built this social media news site from himself to ten writers with more nearly 20,000 articles on every subject within social media in under 36 months. Pete discusses how Mashable covers everything from news, to jobs, to events, to Beta Invite-To-Sites, to to even Mashable’s own social networking site; MyMashable with more than 250,000 members.In this 16 minute interview Pete shares his insights on social media, their business model, their extraordinary content, and explains why 2.5 million unique visitors come to the Mashable web site, which include developers, executives, investors, employers, bloggers, journalists, and just social media enthusiasts.
Kakul Srivastava, General Manager of Yahoo!’s Flickr
Kakul Srivastava, General Manager of Yahoo!’s Flickr
Alan Levy, CEO of Blog TalkRadio
In this podcast Lon Safko speaks with Alan Levy, founder and CEO of BlogTalkRadio. Alan discusses how he saw a need for web based radio and how he created BlogTalkRadio.This is a 14 minute interview where Alan discusses many of his insights about creating your own radio show and how large corporations and even the Pentagon is using BlogTalkRadio as a communication tool for their customers, employees, and in the case of the Pentagon, our troops.
Gary Thuerk, Farther of Email Marketing
In this interview I speak with Gary Thuerk. Don’t know who Gary is? He’s he guy that send the very first “Spam” email message. An “unsolicited Commercial Email Message”, back in 1978! Gary while working with DEC Computer sent the very first Spam to 400 of the government contractors then associated with APRANet, the very beginning of the Internet and eMail. Listen to Gary talk about how the Cold War drove the Internet, how sending out his one email shut down the servers at the University of Utah, and how to this day, Gary gets “hate mail” for creating Spam.