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Profits Mastermind Community

The Profits Mastermind Community

Will provide useful, up-to-the-minute, actionable tips, tricks, and ideas I have learned from around the world to help you market your products and services.

You can become a member of a “community” where like minded people like us, can share ideas and discuss our successes and challenges.

You will receive:

  • Short insightful 2+ minute videos, everyday M-F sent directly to your cell phone or email.
  • Links, ebooks, infographics, and other successful secrets to help you succeed.
  • Weekly LIVE Mastermind get together where can discuss your challenges and find results.
  • Conversations with amazing guests to gain a new perspectives.  Guest like Gary Thuerk, the person who sent the World’s First SPAM Email, or the world’s leading experts on Facebook, LinkedIn, and mobile marketing.

The cost will be only $9.95 per month, cancel at any time.  And,…

You can become part of the community for $1 for the first month to check it out!

Here’s just a couple of free samples:

  
A 7 Minute Example Of “Why You Should Use Gift Cards”
 A 12 Minute Example Of “How Fusion Marketing Can Increase Your Sales”

 

 Download “The Ultimate Sales Funnel”, PDF eBook

 

 Download The “7.5 Secrets To A Blog”, Infographic

 Yes, let me know when this is available!

 

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CMO Coaching / Training

CMO / Coaching / Training

Consultants and coaches by design, do things for you. They never teach you how to be self sufficient. This way so you can never get rid of them.  They become a constant financial drain.

Give a man a fish and he eats for a day.  Teach him to fish and he buys a boat…  I mean, well you know.

As you know over the past five years, I have been training top executive at Fortune 500 companies around the world; Bangkok, Singapore, Kuala Lumpur, Shanghai, Dubai, Mumbai, Delhi, Zurich, Vienna, Puerto Vallarta, Milan, and more.  But now,

I Want To Work With You…

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You May Just Be In The Dark About Generational Behavior

You May Just Be In The Dark About Generational Behavior

Can you define the following major generational marketing categories: 13th Generation, Me Generation, Echo Boomers, Chief Friendship Officers, Selfie Generation, Radio Babies, Baby Busters, Tweennials , and DINKs?

If not, then you may just be in the dark about generational marketing behavior.  THis should really help you and please remember to share tis with others. (more…)

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This Isn’t Your Father’s Social Media

This Isn’t Your Father’s Social Media
Communication Has Dramatically Changed

The days of being excited and celebrating “social media” has run it course.  Over the past decade plus, social media came into it’s own as the leading way to communicate for sales, customers service, transactional, spam, and for personal connection.

Over the past three years, social media has become less and less effective as a communication tool.  Using digital tools today has become much more complicated than ever before.  Just having a Facebook page, a profile on LinkedIn, or sending out a few tweets no longer cuts it.

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Why Does November Suck As A Selling Month?

Two things, which you won’t read anywhere else…

Nearly all of Europe and the U.S.’ buying public lives north of the equator.  Remove India, which doesn’t buy from us, and everyone else is north of the equator.  June 21st, we begin our trek to the shortest day of the year.  On November 30th, we are only 21 days away from the shortest day all year.  As the length of the day shortens, we get less sunlight and our bodies receive less ultraviolet light.  UV when it hits our skin, creates Vitamin D.  So, the less sunlight, the less Vitamin D.  Also, the shorter days interferes with our circadian rhythm.  When it gets dark earlier, we feel it’s time to go to sleep.  Consistent, artificial light has only been around for less than 150 years in our more than 2.5 million years of evolution.  So, our brains think we need more sleep and we deprive it.  It’s the same signal that makes bears, mice, and other mammals hibernate. (more…)

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Pete Cashmore, CEO of Mashable

Pete Cashmore, CEO of Mashable

In this podcast Lon Safko speaks with Pete Cashmore, live from Scotland about Mashable. Pete tells up how he has built this social media news site from himself to ten writers with more nearly 20,000 articles on every subject within social media in under 36 months.  Pete discusses how Mashable covers everything from news, to jobs, to events, to Beta Invite-To-Sites, to to even Mashable’s own social networking site; MyMashable with more than 250,000 members.In this 16 minute interview Pete shares his insights on social media, their business model, their extraordinary content, and explains why 2.5 million unique visitors come to the Mashable web site, which include developers, executives, investors, employers, bloggers, journalists, and just social media enthusiasts.

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Kakul Srivastava, General Manager of Yahoo!’s Flickr

Kakul Srivastava, General Manager of Yahoo!’s Flickr

Kakul Srivastava, General Manager of Yahoo!’s Flickr
In this podcast Lon Safko speaks with Kakul Srivastava, General Manager of Yahoo!’s Flickr.  Kakul shares her excitement for the 30 million Flickr users sharing their live’s most precious moments with friends, family, coworkers, and community.In this 22 minute interview Kakul describes how 3 million photographs are uploaded to Flickr every day and are shared through more than 3 billion page views per month.  Among the many insights that Kakul shared in this interview, we talked about Building Community such as “Squared Circle”, and Getty Images Licensing Project, which is a collection of Flickr photos that will launch on gettyimages.com in the near future.

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Alan Levy, CEO of Blog TalkRadio

Alan Levy, CEO of Blog TalkRadio

In this podcast Lon Safko speaks with Alan Levy, founder and CEO of BlogTalkRadio.  Alan discusses how he saw a need for web based radio and how he created BlogTalkRadio.This is a 14 minute interview where Alan discusses many of his insights about creating your own radio show and how large corporations and even the Pentagon is using BlogTalkRadio as a communication tool for their customers, employees, and in the case of the Pentagon, our troops.

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Gary Thuerk, Farther of Email Marketing (Spam)

Gary T

Gary Thuerk, Farther of Email Marketing

In this interview I speak with Gary Thuerk.  Don’t know who Gary is?  He’s he guy that send the very first “Spam” email message.  An “unsolicited Commercial Email Message”, back in 1978!  Gary while working with DEC Computer sent the very first Spam to 400 of the government contractors then associated with APRANet, the very beginning of the Internet and eMail.  Listen to Gary talk about how the Cold War drove the Internet,  how sending out his one email shut down the servers at the University of Utah, and how to this day, Gary gets “hate mail” for creating Spam.

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Neil Creighton, CEO of RatePoint

Neil Creighton, CEO of RatePoint

In this podcast Lon speaks with Neil Creighton, the CEO of RatePoint email marketing, how he founded GeoTrust which was later acquired by VeriSign.  Neal talks about how he combined e-mail marketing with a complete review survey platform so businesses can get reviews from their customers and republish those out in different places, and a lot of that is social.  Neal tells us that e-mail marketing is the base part of their service and a lot of businesses use email marketing.  He says the ROI on it is very, very high and that for every dollar you spend you get $43 back.  Email Marketing is a very effective way to reach your customers.Neal says “A lot of it has to do with social media but the number-one thing people look out for before they transact with a business, whether it’s  calling a landscaper or plumber is, I buy from businesses reviews.  And they generally start at Google and they generally look up the business name and reviews pop up.  70 percent of people believe reviews or they trust reviews from people they don’t know.

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