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The Social Media Bible

The Social Media Bible published by John Wiley & Sons was released on May 4th.  The book has been received with overwhlming enthusiasm.  The Social Media Bible at 844 pages is actually three books in one; Tactics, Guide, and Strategies.  For more information on The Social Media Bible, Click Here!

The Social Media Bible

What’s Inside

The business community wanted something much more comprehensive than just another vertical business book. When we asked the business community what they wanted – they told us “a resource that explains all of this stuff that we’ve been hearing about…” “yeah, what are people talking about with their blogs and tweets anyway?” They just wanted to be part of the conversation, and have someone explain it in their terms.

Thus the Social Media Bible was conceived.

Obviously with a topic as constantly moving as social media, no single person could be the expert on it all. (Not to mention that we couldn’t really claim to be a definitive resource on social media if we didn’t include the community on this one, right?)

We determined the best way to be “the definitive voice” is to let others speak. We spent the better part of a year researching, interviewing, connecting and having conversations with tens of thousands of experts (Lon swears it’s hundreds). Experts from ALL aspects of the movement. Then we began the task of aggregrating and editing thousands of blog posts, vlogs, podcasts, wikis, emails, interviews, presentations, and more – all with permission of course – and all from real life residents of this realm we call social media.

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Book Accolades

"The social media phenomenon is still ramping up and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet
Vint Cerf

"Lon is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from "Social Media 101" all the way to PhD status in a format that is easy to browse, informative and powerful."
Tom Asher
Director Consumer Relations North America
Levi Strauss & Co

“Lon Safko and The Social Media Bible address the key questions – Why should I take part in Social Media? How should I take part? How do I reap the greatest benefits? – while also providing the push to take the next step.”
Jeff Hagen
Director, Consumer Services
General MIlls
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"Effectively harnessing the power of social media is a top priority in corporate America.  “The Social Media Bible” with its informative and tactical approach, provides an easy-to-follow roadmap for how to do social media right."
Todd Simon
Senior Vice President
Omaha Steaks
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"Social Media and Customer Care are rapidly coming together. This Second Edition is a must read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long term Social Media  strategy, this is the only resource book to have on your desk."
Scott Ross
Senior Vice President, Sales & Marketing
NCO Group

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