Blog
35 Major Corporations Engaged In Social Media
This is a list of 35 major corporations engaged in using Social Media. It was so compelling I had to blog about it! The results for these corporations have been great.
Every corporation both large and small will have to engage in social media sooner or later. Those that wait will be left […]
Your House Plants Can Now “Tweet”
This is one of the most innovative, albeit silly applications of social media I have seen yet. A company called Botanicalls has come up with a combination of do-it-yourself electronics and computer code that allows your house plants to Twitter you when they need water!
Everything you need is listed on their web site. All […]
The Social Media Bible Company Reference
Now is the time for all good men & women to come to the aid of their party!
The project is now finally underway with John Wiley & Sons to produce the largest book ever written on Social Media, called The Social Media Bible.
The book contains three parts; the first part is an overview of all […]
Largest Virtual Event In History
Extending The Experience Through 3D Advertising…
On Saturday afternoon, March 15th, I was one of the guests of honor at this year’s American Cancer Society’s Relay For Life. The event was like many other events I have attended in the past. The room was a modern elegant theater style auditorium, the podium was strategically […]
The Social Media Book Survey Results Are In
The Social Media Book Survey results are in and finally available for download!
Thank you for your patience through this process and especially for participating in the first of two steps in development of the Social Media Book Project.
As we begun working on the Social Media Book Project we realized that we were onto something bigger […]
TSA Speaks & Now Listens…
I really wanted to share this recent Social Media success story I heard on “On The Media” which is broadcast on National Public Radio (NPR). This was an interview with Bruce Schnier, security specialist speaking about the T.S.A. (Transportation Security Administration). A recent poll showed that our beloved TSA has tied […]
Social Media: “Will It Blend”
This is another great example of Social Media Viral Marketing at its best and WII-FM (What’s In It For Me). I am often asked when I speak, “How can I create a video, blog, web site fish food, that will become viral and spread on its own?” The answer is always WIIFM. […]
Social Media: Subway verses Quizno’s
Here’s a terrific and fresh example of the power of “User Generated Content” video on YouTube and iFilm. Like a lot of Social Media Marketing, this video had some unanticipated results, both good and not so good results.
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Social Media: At Work
I just met with Don Mock at Jobing.com here in Phoenix. This is someone who really understands the importance and effectiveness of using Social Media as a key component in their corporate marketing and sales strategy plan. Don explained to me that he has recently implemented a blog site for each of his […]
Journey To The Home Land
Last Friday I got a unique opportunity to travel back to the Holy Land. Being a computer geek and developer for the past 20 years, I am of course, referring to Silicone Valley, Mountain View in particular. I got to fly out and meet with Google at their headquarters in Mountain View. Talk about Déjà […]
Social Media Book Survey Update
The Social Media Survey Is Off To A Great Start! But, still needs your help.
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The World’s First Book On Social Media Using Social Media
Wow! We’ve launched the survey site that is the first design step in the creation of The World’s First Book On Social Media Using Social Media! I am proud to say that we have some outstanding people that have already agreed to participate in this history-making event. People like Chris Heuer, the […]
The First Virtual World – The SenSei O.S.
Over the weekend I was doing some research for my upcoming book on ‘Social Media, The Impact On Your Bottom Line’ where I am collaborating with Chris Heuer, Founder of the Social Media Clubs worldwide and Robert Scoble, the famous Microsoft Blogger and “Scoble-izer”. I was asked what my first experience was with Virtual World’s […]
Paper Models Opens Virtual Store In Virtual World
Paper Models Inc, announced today that it opened its first virtual store in a virtual world, selling it’s real world products in a virtual format to virtual citizens said Lon Safko, president and creator of Paper Models, Inc. (www.PaperModelsInc.com).
It’s A Small World (Wide Web) After All
Disney’s miniature, multi-ethnic, animatronics, were right! In my entire career in technology I don’t believe that I have ever experienced such an Alice in Wonderland day as I did this weekend. I bounced around cyberspace in and out of virtual reality, real reality, and around the globe until it almost became a blur.
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Social Media… The Impact It Will Have On Your Business
Social Media
Is the hottest business topic out in business right now, and is affecting the way business is done in America. It’s affecting small, medium and large companies alike. It is affecting all forms of media from newspapers, to magazine, to television, to the Internet. It’s even affecting the way press releases are designed and […]
Organic Innovation
Here’s an observation I made the other day about innovation, ideas, thoughts, and invention. It’s out there, but I wanted to share it with you.
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God Works In Mysterious Ways
(God Told Phil Collins To Yell At Me)
Over the next few months I continued to work on the SoftVoice System, by expanding it’s capabilities, improving it’s voice recognition rate with new software, adding the ability to draw in color, and I even got to system to speak back to you! I installed voice synthesizing for […]
M&M’s Replaced The Popcorn
It was great to see Herb alive and smiling. Herb was cautious, and happy. Herb eventfully left St. Elizabeth’s hospital to live and work on his own. A funny note I remembered as I completed the last entry. The last time I saw Herb I was with my new wife Sherry. She joined me on […]
Flashlights And Roller Coasters
(Innovators Rules #10 & #11)
From the last story we realize two more important Rules of being an Innovator; Rule #10: Don’t Force Your Product Into One Category and Rule #11: The Roller Coaster Ride.
Rule #10 is easy to forget but important to remember. If you aren’t constantly aware of this rule, you could miss out […]
Handshake And A Smile
(Is It Possible?)
As I left ST. Elizabeth’s hospital that morning I had a strange sense of profound satisfaction. It was the first time I had ever designed and built something for someone who was so in need. It was gratifying. It was very exciting for me to see that someone could benefit so greatly from […]
Chicken Or The Pig?
(Are your Cheap, Committed and Self-Confident?)
In the last installment of our Innovators story we saw three new Rules of Innovation emerge; Rule #7: Innovators Are Cheap, Rule #8: Commitment Versus Contribution, and Rule #9: Embrace Your Self - Confidence.
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911 For An Apple IIe
After several months of therapy, rehabilitation, and instruction on how to live as a quadriplegic, Leon returned home, was working as an engineer, earning a good living, and doing very well on his own. In the fall of 1998; however, we lost Leon due to medical complications. Because of the quadriplegic’s paralysis, they […]
One is for On, and Two is for Off
(The World’s First Voice Activated Environmental Control Computer)
During the remaining four days before the demonstration, I retreated to my garage both day and night. What would this country be without its garages? Some people think that it’s the entrepreneurial spirit that makes us so innovative, but it may very well be that most everyone has […]
The First Six Rules Of Innovation
(WII-FM)Whenever I go into a company or organization to train, or teach any marketing class the first thing I teach is always ask “What’s In It For Me?”, WII-FM. What do I get out of it? What do I walk away with? What are my take-a-ways?
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