Posts under ‘Blog’

(WII-FM)Whenever I go into a company or organization to train, or teach any marketing class the first thing I teach is always ask “What’s In It For Me?”, WII-FM. What do I get out of it? What do I walk away with? What are my take-a-ways?

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(In The Beginning…)
I’m going to step away from the technical aspects of Innovative Thinking for this entry and interweave actual practical examples. Below is the story of how I co-founded the $5.3 billion Assistive Technology industry and how Innovation helped me to develop the first commercially available voice recognition, voice synthesizing, environmental control, the HeadMouse, [...]

(’C’ #1 – “Collection”)
As I stated in my earlier blog entry, there are 3-‘C’s in the Innovative Thinking process. Everyone can become an Innovative thinker if they only knew the actual process. It’s like riding a bike, playing the piano, playing sports, or any learned activity. You first learn how to do it, then you [...]

(An Introduction)
Welcome to Innovation…
I wanted to launch this blog with what I believe is the most important thing you should do–become better at Innovative Thinking. Innovative or Creative Thinking has the highest rate of return of anything you can do for yourself and your company.

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The power of five is something that was researched by the people at Future Now (Future Now - ROI, 2006). Future Now helps traditional companies increase the effectiveness of their sales force and their eCommerce conversion rates. Understanding the concept can be very rewarding and has great value. There are ten business metrics, or operating [...]

As promised, whenever I find information that will help you and your business through Creative Marketing, eMail Marketing, and Search Engine Marketing, I’ll pass it along. I recently came across this study done by Oneupweb and presented as part of a Master’s Thesis. I found the results interesting and thought your web site’s [...]

Here is your Email “Checklist to Success” for your email marketing campaigns!
9/3/06
By now you know that email marketing is still one of the most successful ways to market on the Internet, giving you the greatest ROI (Return On Investment), while providing you with the highest possible conversion rate.
Just follow the few simple rules and concepts [...]

A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises. Any distinctive words, letters, numerals, drawings,pictures, shapes, colors logotypes, labels or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans [...]

eMarketing Requirements for Search Engine Marketing - Printed with permission from Frank Fiore.
A little over a year and half ago, I wrote an article for InformIT entitled “Is Your IT Staff Giving You the Business”. Briefly, the article took the position that the online channel should be treated like any other marketing channel; it should [...]

The Eight Things You Need To Know About…
How to write a successful Press Release is a question I get asked often. Like anything else, once you know the guidelines, it’s really easy to write an effective press release. You’ll find it has one of the highest R.O.I. of anything you can [...]