Posts Tagged ‘strategy plan’

I just met with Don Mock at Jobing.com here in Phoenix. This is someone who really understands the importance and effectiveness of using Social Media as a key component in their corporate marketing and sales strategy plan. Don explained to me that he has recently implemented a blog site for each of his [...]

The Social Media Survey Is Off To A Great Start! But, still needs your help.

addthis_url = ‘http%3A%2F%2Fwww.lonsafko.com%2F2007%2F11%2F21%2Fsocial-media-book-survey-update%2F’;
addthis_title = ‘Social+Media+Book+Survey+Update’;
addthis_pub = ‘lonsafko’;

Start Slide Show with PicLens Lite

Wow! We’ve launched the survey site that is the first design step in the creation of The World’s First Book On Social Media Using Social Media! I am proud to say that we have some outstanding people that have already agreed to participate in this history-making event. People like Chris Heuer, the [...]

Wow! We’ve launched the survey site that is the first design step in the creation of The World’s First Book On Social Media Using Social Media! I am proud to say that we have some outstanding people that have already agreed to participate in this history-making event. People like Chris Heuer, the [...]

Over the weekend I was doing some research for my upcoming book on ‘Social Media, The Impact On Your Bottom Line’ where I am collaborating with Chris Heuer, Founder of the Social Media Clubs worldwide and Robert Scoble, the famous Microsoft Blogger and “Scoble-izer”. I was asked what my first experience was with Virtual World’s [...]

Social Media…
Lon speaks in this 4 minute podcast about the importance of Social Media and the impact it will have on your business.
Social Media Podcast.mp3

addthis_url = ‘http%3A%2F%2Fwww.lonsafko.com%2F2007%2F10%2F31%2Flon-speaks-on-social-media%2F’;
addthis_title = ‘LON+SPEAKS+ON+SOCIAL+MEDIA’;
addthis_pub = ‘lonsafko’;

Start Slide Show with PicLens Lite

Paper Models Inc, announced today that it opened its first virtual store in a virtual world, selling it’s real world products in a virtual format to virtual citizens said Lon Safko, president and creator of Paper Models, Inc. (www.PaperModelsInc.com).

Launching Your Yahoo! Business - Linh Tang & Frank Fiore
In partnership with Que Publishing & Yahoo!, Lon Safko has just completed the technical editing on two new books by Frank Fiore & Linh Tang. “Launching Your New Yahoo! Business” and “Succeeding At Your Yahoo! Business” is in bookstores now.
Read more…

[...]

Here is my recent article on the “Three C’s Of Innovative Thinking” written for InformIt.com and provided courtesy of Financial Times Prentice Hall. This article will help you understand how to be more creative and a more Innovative thinker by showing you an actual process you can follow. How would you value the ability to [...]

The Smithsonian Institution in Washington, D.C. has added eighteen of Lon Safko’s early inventions and over 30,000 corporate documents into its permanent collection.
Read more…

addthis_url = ‘http%3A%2F%2Fwww.lonsafko.com%2F2007%2F07%2F06%2Finventions-added-to-the-smithsonian-institution%2F’;
addthis_title = ‘LON%26%238217%3BS+INVENTIONS+ADDED+TO+THE+SMITHSONIAN+INSTITUTION’;
addthis_pub = ‘lonsafko’;

Start Slide Show with PicLens Lite

The Arizona Republic Newspaper Reports in the Business Section about The Smithsonian Institution in Washington, D.C. accepting 18 inventions and over 30,000 corporate documents into their permanent collection!
Download Newspaper Article .pdf

addthis_url = ‘http%3A%2F%2Fwww.lonsafko.com%2F2007%2F07%2F01%2Flons-company-is-recognized-by-the-arizona-republic-newspaper%2F’;
addthis_title = ‘LON%26%238217%3BS+COMPANY+IS+RECOGNIZED+BY+THE+ARIZONA+REPUBLIC+NEWSPAPER’;
addthis_pub = ‘lonsafko’;

Start Slide Show with PicLens [...]

Social Media
Is the hottest business topic out in business right now, and is affecting the way business is done in America. It’s affecting small, medium and large companies alike. It is affecting all forms of media from newspapers, to magazine, to television, to the Internet. It’s even affecting the way press releases are designed and [...]

The Computer History Museum In Mountain View, CA has requested some of Lon’s other inventions and the SenSei System Software for its permanent collection. The SenSei System Software, conceived as a human interface between the early Apple Computer and disabled users, was a milestone in the development of the Smart Home.
Read [...]

This is a collection of short video clips that will give you insights in the mind of an entrepreneur; from Venture Capital, to Beta Testing, from Getting a Steady Job, to Failure.
Hear Interviews…

addthis_url = ‘http%3A%2F%2Fwww.lonsafko.com%2F2007%2F06%2F01%2Finside-the-entrepreneurs-studio%2F’;
addthis_title = ‘LON+IS+-+INSIDE+THE+ENTREPRENEURS+STUDIO’;
addthis_pub = ‘lonsafko’;

Start Slide Show with [...]

After five years and $30,000 in fees, Lon Safko was awarded a patent for his unique marketing concept, Paper Models, Inc. This concept, which has been used by thousands of schoolchildren for class projects, can also be used by corporations.
www.PaperModelsInc.com

addthis_url = ‘http%3A%2F%2Fwww.lonsafko.com%2F2007%2F04%2F03%2Flons-patent-awarded%2F’;
addthis_title = ‘LON%26%238217%3BS+PATENT+IS+AWARDED’;
addthis_pub [...]

That’s right, the famous Microsoft blogger, Robert Scoble has “Scobleized” Lon in his recently PodTech interview “The Killer Business”. Lon and Robert met to discuss Lon’s recent patent, his development of V-E-Tailing, the Paper Models concept, and even a little about Lon’s development of the Assistive Technology Industry and his impact on the computer interface.
Go [...]

Download your FREE “Inexpensive Speaker’s Kit”. Are you looking for a professional speaker? Do you need a speaker that will breathe INNOVATION into your organization? Lon Safko is the one you need! But, are you looking for an inexpensive speaker? Remember, You Get What You Pay For!
We can still help! Download your FREE, [...]

Here’s an observation I made the other day about innovation, ideas, thoughts, and invention. It’s out there, but I wanted to share it with you.

addthis_url = ‘http%3A%2F%2Fwww.lonsafko.com%2F2007%2F02%2F06%2Forganic-innovation%2F’;
addthis_title = ‘Organic+Innovation’;
addthis_pub = ‘lonsafko’;

Start Slide Show with PicLens Lite

Vcentives is a company providing the highest quality of “Virtual Incentives” to companies providing surveys and questionnaires and employee rewards.
Go to Vcentinves now!

addthis_url = ‘http%3A%2F%2Fwww.lonsafko.com%2F2007%2F01%2F05%2Flon-forms-vcentives%2F’;
addthis_title = ‘LON+FORMS+VCENTIVES%2C+L.L.C.’;
addthis_pub = ‘lonsafko’;

Start Slide Show with PicLens Lite

(WII-FM)Whenever I go into a company or organization to train, or teach any marketing class the first thing I teach is always ask “What’s In It For Me?”, WII-FM. What do I get out of it? What do I walk away with? What are my take-a-ways?

addthis_url = ‘http%3A%2F%2Fwww.lonsafko.com%2F2006%2F12%2F02%2Fthe-first-six-rules-of-innovation%2F’;
addthis_title [...]

(’C’ #1 – “Collection”)
As I stated in my earlier blog entry, there are 3-‘C’s in the Innovative Thinking process. Everyone can become an Innovative thinker if they only knew the actual process. It’s like riding a bike, playing the piano, playing sports, or any learned activity. You first learn how to do it, then you [...]

The power of five is something that was researched by the people at Future Now (Future Now - ROI, 2006). Future Now helps traditional companies increase the effectiveness of their sales force and their eCommerce conversion rates. Understanding the concept can be very rewarding and has great value. There are ten business metrics, or operating [...]

A trademark is a sign capable of distinguishing the goods or services produced or provided by one enterprise from those of other enterprises. Any distinctive words, letters, numerals, drawings,pictures, shapes, colors logotypes, labels or combinations used to distinguish goods or services may be considered a trademark. In some countries, advertising slogans [...]

eMarketing Requirements for Search Engine Marketing - Printed with permission from Frank Fiore.
A little over a year and half ago, I wrote an article for InformIT entitled “Is Your IT Staff Giving You the Business”. Briefly, the article took the position that the online channel should be treated like any other marketing channel; it should [...]

The Eight Things You Need To Know About…
How to write a successful Press Release is a question I get asked often. Like anything else, once you know the guidelines, it’s really easy to write an effective press release. You’ll find it has one of the highest R.O.I. of anything you can [...]