Top 50 Mobile Marketing Statistics

…It’s All In The Numbers!

Here is a list of Top 50 Mobile Marketing Statistics I scoured the web for.  I think you will be surprised when you read these and keep in mind…  These numbers are increasing everyday!

Mobile Chic

  1. 91% – Percent of American adults own a cell phone.
  2. 61% – Percent of American adults own a smartphone.
  3. 32% – Percent of American adults own an e-reader.
  4. 42% – Percent of American adults own a tablet.
  5. 1.75 Billion – Number of smartphones in use worldwide.
  6. 143 Million – Number of smart phones in use in the U.S.
  7. 71 Million – Number of tablets in use in the U.S.
  8. 2x – Hours of time now spent on line over 2010.
  9. 81% – Percent of of U.S. adults age 25-34 who own a smartphone.
  10. 70% – Percent of teens who own a smartphone.
  11. 50% – Percent of adults age 55 and over who own a smartphone.
  12. 53% – Percent of Android smartphone users.
  13. 40% – Percent of iPhone smartphone users.
  14. 3% – Percent of Blackberry smartphone users.
  15. 25% – Number of Americans who use mobile devices only to access the Internet.
  16. 50% – Percent of tablet users who spend more online than do PC users.
  17. 57% – Percent of users that won’t recommend a company with a poor mobile site.
  18. 2 – Number of hours each day spent by Americans on their phone.
  19. 1 out of 4 – Number of on-line searches done with a smartphones.
  20. $400 Billion – Dollars that will be spent on mobile marketing next year, ($139 billion in 2012).
  21. 45% – Percent of US marketing campaigns uses a downloaded app.
  22. 8x – Number of mobile coupons that are redeemed verses emailed.
  23. 10x – Number of mobile coupons that are redeemed verses printed.
  24. 40% – Percent of people purchase after scanning a QR Barcode.
  25. 24.5 Billion – Dollars of ad revenue by the next of next year.
  26. $24.5 Billion – Dollars in mobile ad revenue by the end of next year.
  27. 85% – Number of people who prefer mobile apps over web sites.
  28. 7 out of 10 – Number of apps that are built for Apple IOS.
  29. 224 Million – Number of monthly mobile app users.
  30. 78% – Percent of people admit they take their smartphones to the bathroom.
  31. 91% – Number of people who admit their phone is within arms reach 24/7.
  32. 25% – Percent of of smartphone owners ages 18–44 say they “can’t recall the last time their smartphone wasn’t next to them.”
  33. 6.8 Billion – Number of people on Earth.
    • 4 Billion – Number of people who use a mobile phone.
    • 3.5 Billion – Number of people who use a toothbrush.
  34. 25% – Percent who admit they only use smartphone to access the Internet.
  35. 5x – Number of cellphones as there are PC’s in the world.
  36. 95% – Percent of people reached by brands using SMS.
  37. 90% – Number of all text messages read within 3 minutes.
  38. 9 out of 10 – Number of mobile searches that lead to action.
    • 50% – Percent of purchases that followed.
  39. 70% – Percent of mobile searches that lead to action within an hour.
    • 1 – Number of months required by desktop searches.
  40. 74% – Percent of mobile user who use their smartphone while they shop.Mobile Chic 2
    • 79% – Percent of those who then buy.
  41. 50% – Percent of mobile users who have scanned a QR Code.
  42. 18% – Percent of those who then purchased after scanning a QR Code.
  43. 95% – Percent of users who look up local information.
    • 61% Percent of those who then called.
    • 59% – Percent of those who then visited.
  44. 189 Million – Number of Facebook users who are mobile-only
    • 30% Percent of Facebook revenue from mobile users.
  45. 751 Million – Number of Facebook users access from mobile devices (nearly 3/4).
  46. 60% – Percent of Twitter users who access the network from their mobile devices.
  47. 500 Million – Number of Twitter members.
    • 228 Million – Number of active users.
    • 400 Million – Number of Tweets sent each day.
  48. $4.4 Billion – Dollars spent on mobile advertising in the U.S. in 2012.
    • $8.5 Billion – Dollars spent on mobile advertising in the U.S. in 2012.
    • $31.1 Billion – Dollars projected spent on mobile advertising in the U.S. by 2017.
  49. 5x – Number of time mobile ads perform better than online ads.
  50. 50% – Percent of B2B vendors who sell through mobile.
    • 75% – Percent of B2B vendors who plan mobile commerce by year’s end.

Mobile Chic 3Thank you everyone, too numerous to mention, who has contributed to this list!

Lon Signature
Lon Safko

www.LonSafko.com

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